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Banking on Digital Growth Podcast

Financial Brand Marketing: Bridging the Disconnect Between CEOs and CMOs

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Brief Summary of Episode #357

There's a growing disconnect between CEOs and CMOs. This gap is more than just a communication issue; it's a strategic blind spot that can significantly impact an organization's growth and adaptability in the Age of AI.

Marketing is often seen as just a tactical tool rather than a strategic asset.

Collaboration between departments, especially between marketing and sales teams, should be encouraged to ensure a unified approach to growth.

By realigning our leadership and marketing strategies, we can unlock the full potential of our financial services, delivering more value to our customers and staying ahead in this rapidly changing digital world.


Key Insights and Takeaways

  • Marketing perspectives and growth in a digital-first world. (10:00)
  • Transforming marketing through data-driven insights. (17:37)
  • Breaking down silos in organizations through coaching cohorts. (28:49)