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Banking on Digital Growth Podcast

Mastering Influence: Redefining Marketing in the Digital Era

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Brief Summary of Episode #388

The marketing landscape is continuously evolving, creating uncertainty about the role and perception of marketing professionals. 

Recent discussions, particularly on platforms like LinkedIn, highlight the shifting sands of the marketing landscape, which has led to a declining interest in marketing majors or courses across university campuses. 

On this episode of the Practical Perspective series, we’ll discuss the future of marketing and how individuals, teams, organizations can redefine marketing in the Age of AI. 

Key Insights and Takeaways

  • The Decline of Marketing in Academia (02:21)
  • Marketing's Identity Crisis and the Role of AI (04:46)
  • Embracing AI: Fear, Fight, or Friend? (30:51)