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Banking on Digital Growth Podcast

Empowering SMBs: The Key to Community Growth with Financial Brands (with April Clobes)

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Brief Summary of Episode #340

In today's fast-evolving economic landscape, small to midsize businesses (SMBs) play a pivotal role in community development.

However, kicking off and scaling a small to midsize business can be a tough row to hoe. They are often in search of supportive community financial brands that can provide them with the much-needed help and hope.

The unexplored potential of collaboration between SMBs and financial brands can be the game-changer in promoting community growth.

In our latest episode, we explore the Heart of Growth series with April Clobes, the President and CEO of MSU Federal Credit Union. MSU FCU is leading the way in supporting SMBs, recognizing their indelible role in fostering community growth.

This episode is not just a dialogue; it's a call to action for banks and credit unions to step up, engage with SMBs, and jointly usher in a new era of community growth and financial empowerment. 


Key Insights and Takeaways

  • Local partnerships and digital solutions (1:25)
  • Collaboration and co-creation in financial services (8:48)
  • Supporting small businesses through financial services (16:30)