Give Them Hope: Why Financial Podcasts Are the Modern-Day Public Square

Brief Summary of Episode #300

Few people go to brick-and-mortar financial institutions for guidance or advice about their money in the digital age.

In fact, about a third of America’s Generation Z now turn to social media for financial advice.

That’s why the world needs more podcasts from financial leaders.

I’ll be the first to admit that I had to fight the dragon of doubt when I started Banking on Digital Growth soon after the Covid shutdown.

Of course, the process took a lot of my time. But today, as we celebrate our 300th episode, I can truly say that I’ve seen exponential returns on my investment.

And I couldn’t have done it alone.

Podcasts are a collaborative exercise rooted in humanity that brings people together for a purpose far bigger and far greater than the present moment.

You don’t have to be the lone hero. Even Frodo didn’t reach Mount Doom on his own.

But with the right people to walk your podcasting journey with you, you can connect with others in a way you may have never thought possible.

So please join me, James Robert Lay, as we explore why launching a podcast could be just what your financial brand needs to have a voice in the digital public square.

Key Insights and Takeaways

• Turning the Covid shutdown into a worthwhile investment (3:03)
• Gen Z’s affinity for turning to digital media for financial advice (11:28)
• Why collaboration is key in executing a successful podcast (16:14)
• Building trust through podcasting and video mediums (27:31)