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Banking on Digital Growth Podcast

Digital Communities: Defying the Social Media Outrage Culture (with Gina Bianchini)

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Brief Summary of Episode #247

What comes to mind when you read the phrase “digital community strategy?”

If you immediately thought of social media, you’re not alone. 

But consider this line of thinking for a moment: social networks are no longer communities, merely audiences.

Rather than talking with each other through social media, we talk at each other.

Gina Bianchini, Founder and CEO of Mighty Networks, believes financial brands have a golden opportunity to help their clients through digital communities.

“As we think about a strategic imperative of community in a rapidly changing world, having a community is the single most effective way to navigate change,” Gina told us.

Having like-minded individuals to fall back on during stressful times would certainly help relieve financial anxiety.

“Whether you’re a brand or entrepreneur, a community allows your members to get smarter, faster, and understand the world,” Gina said.

And community can help us transform.

“It is so effective in the context of community to build new practices and change habits,” Gina said.

Together - as a community - we can create the future reality in the present moment.


Key Insights and Takeaways

  • A strategic approach to building a digital community (4:33)
  • The hamster wheel of digital content curation (18:38)
  • Conflating social media with authentic digital community culture (30:18)

How to Connect With Gina Bianchini

LinkedIn | Website