Lee Richter:
NFT's are my way of either confirming something's real, right I could sell my car through an NF T. The NF T says oh, you own this NFT you now own my car and the title that goes with it right so something that's digital can also transfer to the physical.
James Robert Lay:
Greetings and Hello, I am James Robert Lay and welcome to episode 291 of the banking on digital growth podcast. Today's episode is part of the exponential insights series and I'm excited to welcome Lee Richter to the show. Lee is the CEO of global leaders collective and is quickly becoming one of the biggest pioneers in the world around crypto and NF TS as the co author of the new book, Blockchain life making sense of the metaverse in FTS cryptocurrency, virtual reality, augmented reality and web three. And today, Lee and I are going to make sense of this brave new world together to guide you, dear listeners so that you can spot trends capture new opportunities to maximize growth that your bank at your credit union, or at your fintech. Welcome to the show. Lee, it is so good to share time with you today.
Lee Richter:
Thank you, I'm so happy to be here. And I'm so happy we get to connect in real time, in real time.
James Robert Lay:
Because things are dynamic, things are fluid, we must be adaptable, we must be flexible. Before we get into talking about web three NF T's and maybe what else is going on in the world right now through the lens of banking, what is good in your world, because I always like to start the show off on a positive perspective, personal or professional is your pick to get started.
Lee Richter:
A couple good things. Number one, my daughter was just here for a week for spring break from her freshman year in college. She's going in Boston, I live in San Francisco. So it was so fun to have her year. And then what's really great for me is I'm getting ready to pack for my trip to Maui, go in there for a couple of weeks and just have some time in the sunshine and at the beach and relaxing.
James Robert Lay:
Getting that vitamin D is good for the mind, body and soul for sure. And you mentioned, you know being in San Francisco. And this is going to air a couple of weeks after we record. But for context for the dear listener, we're coming out of a very wild weekend with a couple of major bank failures as a people on edge. And you're essentially kind of like right there in San Francisco. What are you seeing? What are you hearing from people that you that? You know,
Lee Richter:
I love that you asked this question because you're right. It's timely right now I was in Palo Alto over the weekend, hung out at the golf course with a couple friends of mine. And it was the only topic everyone could talk about with the Silicon Valley Bank, and how could things turn around so quickly in who's watching the store and what's going to happen in our future. And there is a very, very big domino effect not only in mindset, but in the reality of where is the money chain, you know, like companies that are here, they have money in the bank, more than $250,000 in deposits, for their quarterly taxes for their payroll, and they just want to make sure it's still business as usual. And they can access those funds and pay their team. Because it's a very funny thing that if when you stop paying team they stopped showing up. And right now we want business as usual to keep moving forward. So we need our teams paid and a lot of people are down to the basics again of where's the money coming from? Where's their support system? And how do they protect themselves here and in the future for changes in the market that can happen so quickly? A lot of heads are spinning right now.
James Robert Lay:
I think you mentioned changes in the market can happen so quickly. One of the trends that I've been following here that I haven't really seen talked about and more of a national quote unquote media level, not surprised but it's the social media, how social media impacted almost a quote unquote, digital run on SVB. And, you know, the idea of the power of social and meeting people where they are this is, you know, a good transition into the book that you co authored with Kerry blockchain life. Why write this book? Because you mentioned something in your previous comment about mindset here. Why write the book? Why now?
Lee Richter:
Carrie and I both were really running up against the fact of there's so many people in different gender Patients, understanding what blockchain life is and understanding why blockchain is in our life right now. And what I learned is a lot of people in their teens and their 20s, they just jump right in. And when their 30s and 40s they're used to ATMs and they're used to cheques and they're, they're used to things a certain way. And then people 50 and beyond, they were just like, Oh, I'm on the sidelines. It's too complicated. And I thought, no, no, no, we're all in this together. Why don't we take the education to a place where anyone can read in at least catch up of where we are right now understand the terms. Understand what is the impact on all of us at every generation, every age, every background, every color, every continent, what's happening is it's going to be changing for all of us. Just coming off a TED talk a couple of weeks ago, one of the lines that I used in there, that is really profound to me, a friend of mine, Joe told me this a little while ago, and it just sticks with me, which is when technology advances and never goes backwards. Like when you got a remote control to change the TV channel, guess what you didn't get up and change the channel anymore. When it went from horse and buggy to car. It didn't go backwards. Like every single time there's an advancement, we have to figure out how to adapt and go with it. So I'm just saying in blockchain life might as well understand it right now. It's only a small percentage of the planet that does, if you understand it from the beginning, you kind of have an advantage of how it takes off and where it goes. And you understand why there's twists and turns in the market just like it is right now. And I think it's kind of fun. But also make sure that you limit your risk to what you can actually afford to do where it doesn't change your lifestyle. And that is one of the big factors right now is it's still speculative, speculative, it's still a place where you're going to learn how to adapt, right? But walk before you run, take it slow first. And this is not investment advice. This is just to pique your curiosity of what's going on and learn about it.
James Robert Lay:
And that's a great point, when technology advances, it doesn't go backwards. And we're, we're in the early stages, we're in the early innings of a new game to be played here. And I appreciate how the book, it's framed around three, three key parts, you start off with context, and I want to I want to go there, then it's there's the comparison. And then finally wrap things up with with creation. And let's roll back for context here. Because you mentioned age, we're all at a different stage of life. You've got Gen Z, you've got millennials, you've got Gen X, you've got baby boomers and our life's experience, from the past frame our present reality, which will help to then you know, provide a path forward into the future. But what you're doing with this resource with this book is you're just providing maybe a new perspective and perspective is what I look at as the some of context and framing. And perhaps through this conversation, we can reframe the perspective of for others by providing a different type of context. You mentioned blockchain. I know it gets thrown around a lot. There's, you know, probably some people who understand what we're talking about, but I'm willing to bet the majority of our listeners are I know the word. I don't really understand it and that makes me feel uncomfortable. Let's break blockchain down first in the present. What is blockchain?
Lee Richter:
The blockchain is a series it basically a series of codes to put things together for things to be verifiable. So in the NFT Mark marketplace, I'm using Blockchain to put NF t's on as a way that is verifiable that I could use in the future that is real, and one of one right so I'm using it basically for different reasons for people to have access to events or access to special opportunities or are coming in the future. So it rests on blockchain. Blockchain is a place where it's a series of codes and verify this is a one of one. Actually, when I put it on blockchain, there's two different verifications that come and confirm that is complete. And once they verify it, then it's on it's stamped on the blockchain. So for me, I'm using it as NF TS as a safe place a safe haven, not only to put them but to be able to refer to a later or to give them as assets or pass them along to someone else for access.
James Robert Lay:
So verification identification, to prove the legitimacy of a one to one, whatever that might be. Yeah, transaction Exactly.
Lee Richter:
What's called a gas fee for people to actually go on the blockchain on both sides to verify the purchase to verify the cell to verify it matches up and then once it's put on the blockchain is stamped and it can be found there forever.
James Robert Lay:
So how did we get here, this is where I want to roll back in time just a bit, because there's this thing, this transformative thing that we've all been living experiencing and different once again, perspectives. I was born in 1981. So I was in maybe sixth grade, getting on in the early 90s, going up to my dad's work, logging into chat rooms, if you will, back then talking about baseball cards, maybe it was the 9293. But I was like, wow, this is so cool. Because I vividly remember talking with someone in France, about baseball cards, which were a really big thing. And that, you know, maybe we can use the baseball card analogy going forward into NF T's, as we move through this, this narrative here. But once again, I think this were, you know, providing some context of where we've been when it comes to, you know, these big terms web 1.0, web 2.0. What did we experience through each one of these at a very, very high level to get to now where we're entering into a new season, web 3.0? Take us back in time.
Lee Richter:
Wow, well, web one, which was not called Web 1.0. Back in the day, World Wide Web, it was basically a platform that would have one way dialogue. So I would build a website, and it would connect with the audience. But it wasn't connecting with the audience for two way dialogue, it was connecting for me delivering information, me delivering offers, and maybe the audience taking action on it, and interacting that way. Now, web 2.0 was things like Facebook, where now all of a sudden, there was a platform, but it was giving away for two way dialogue. But whoever owns the platform still owns the IP. And that is what got in the way. For the millennials, the millennials are like, Hmm, I don't really want to keep giving away our IP anymore. And the gamers and the people getting in there and playing games started realizing that their attention, and their intellectual property is actually the most valuable on the internet right now. So how do they exchange their attention and their engagement for value from the platform, and web three was born, where now and web three, whoever owns the platform also owns the IP, but it could be me who owns my own content. So rather than Facebook, owning it and selling it through ads, I could be in a dour, I could be in a web three experience where I own the content and I decide how to multiply that. So in web three, what I'm using is NF T's as my choice of how to be in this web three. environment. And NF T's are my way of either confirming something's real, right, I could sell my car through an NF T, the NF T says, Oh, you own this NFT you now own my car and the title that goes with it, right. So something that's digital can also transfer to the physical and can be combined. But also I could prove that I own that. That NFT I can also do fractional ownership, like I have a place in Hawaii, right? I can sell one NFT that says you get it for three nights, or I could sell one that says you get it for a month, whoever has that NFT will now have access to be able to use that property. And that could either be a fractional ownership or even just a fractional access for right now. It's a lot of what we've been doing. Like when I go to a concert, I show them my phone and it has a QR code and they scan it and I go in it basically is the same thing. The difference is is it's not stamped on blockchain forever, right? Whereas me, I might get you access to something special in Rome. But I put it on blockchain to guarantee that ensures and it's transparent that when you show up, it's proven that that's your your access ticket. I've seen bands do it actually, one of the things we were talking about was bands, we'd always sell tickets, hey, do you want to go backstage with the band? Or do you want to have dinner with the band? Or do you want to have access at this separate? And then we get like a VIP pass? Well, now they could do it through an NFT. And I've seen artists do NF T's that are like would you like to fly in the private jet with the with the band from one venue to another? Right? That might be $100,000 investment in NFT. But then they have access to this exclusive experience and nobody else has. And so it's working by having super uber fans meet with the band, but in a simple way, which is through an NFT purchase rather than all the multitudes of ways that used to do before.
James Robert Lay:
And I think that's an important distinction here rolling your thinking back just a bit when you think about Web, one dot O, they create they own a web to Dotto, recreate, but they they being the platform, they own it. And then now with web three, it's like we create, and we own it. And so it's this idea of ownership. Yes. And IP and intellectual property that I think has some of the most transformative growth opportunities through the lens of financial services. It's, you know, one of the things that you touched on in the book, and I've had Joe Pulizzi on and talking about this, once again, big term, the creator, economy, what do you see are potential opportunities for growth when it comes to a bank, a credit union, a FinTech, creating value for those creating in the Creator economy?
Lee Richter:
I think take a good look at the companies that are there at the front doorstep right now. I mean, Starbucks is there and Nike is there, right? Yep. Yep. We have Louie Vuitton that's there. And like there's Gucci has a place in the metaverse on Roblox right now. Gucci town, right. So I think look at some of the brands that are ahead of you, of course, Gary Vee and watching how he's expanding his brand and his community. I think with the lesson that we could take is, this is the chance to rebuild your community with your raving fans. One of the things I see in a web two, internet marketing campaign is a lot of times when internet marketers put things out, if they have 10 to 15% of the people coming on the journey with them. They're ecstatic, they feel like that's a big win, they have more than, you know, double digit of the people coming with them. When I see a web three launch, my friend, Jeff McPherson did one on crypto.com. On the first launch, he had people come with him. But that second launch 89% of the people from the first launch were participating in the second was absolutely amazing depth 89%. Why? Because they're actual fans, they're really his deep dive community. They're excited about what's next. And they're sitting at the front door on the waiting list can't wait to see what's unveiled. So I think that's what we're gonna see different about web three is it's more about the experience of the audience and bringing them with us, and an experience of like, how do we deep dive together, and I think that's what you're gonna see in, you know, Starbucks, you're gonna see it in Nike is that they're building their their highest level of engagement with people who really want to be part of their brand and really believe in their values, and the experience that's ahead of them. Now, when you look at someone like Tom BillyOh, who launched Impact Theory, I have two of his his high level NF T's, he created a utility map with many, many ways to get in there and play right, you can go into his university, you can pitch him on being part of a product, you can be on his whitelist for other NF T's that he brought out, like there were all these different ways to participate. And you could choose which one you want, you didn't have to do all of them. And some things were unlocked now, and you could see it and some are locked for later as a surprise. So now that it creates a sense of engagement, like oh, I can't wait to see what's next. What Easter eggs gonna show up. Is there going to be surprised if I go in there? And so he's created a way where you're like, curious, because he doesn't have to know today what's going to be unlocked next month. But next month, you might have an aha, share it with the audience. And because I'm there, I get the surprise. And I saw that with with Gary Vee when people bought his Wii friends. When I went to the first conference, do you know how many of those people got surprised jackets in the mail or gifts in the mail? So when they showed up at the conference, they're wearing the jacket and feel like during the cool kids club? It was a surprise it was not necessarily Hey, guess what you're gonna get this. But as they trickled in, people were like, excited. And then they wore it with pride. So he is tapped into what's important to his audience, and he's bringing them on the journey with them. And even at that conference, they had a booth with swag and stuff. And it sold out on the first day like, people could not wait to get their hands on stuff. I think I got two T shirts. And my team was ecstatic. I got my hands on them. And I'm like, Who knew I was gonna have to fight to get T shirts and say Gary Vee and friends. But it was part of the community was like to have that to say you were there.
James Robert Lay:
So a couple of things is you're talking through you've mentioned community and you've mentioned audience and where my mind is going with this historically, let's say web one, web two, we thought about audience building. Now as we look ahead to web three, it's really community building. And I think from the lens, particularly of a community financial institution, a community bank, a credit union, the community is the backbone of who they serve, who they support. Just community goes beyond the physical boundaries of zip code now, and that creates a tremendous amount of new growth opportunities. I had, you know, someone from your neck of the woods, Gina be CEO of mighty networks. She was on the podcast. And we are talking about how mighty networks is building community platforms that that a brand now owns. Facebook doesn't own it. You know, Twitter doesn't own it. It's it's owned by the brand. But there's something else that you've been mentioning here a few times. And I want to pause for clarity, because it's kind of like the word blockchain, you've talked about NF T's. I want to just pause and break this down a little bit further for the dear listener, because once again, their perspective, I think, is shaped by what they hear from others, even when working and coaching financial brand leaders. And we're talking about the idea of AI and chat GPT. I've been asking them, what's your what's your take on chat GPT? And they say, oh, it's going to run the educational system as well. Why do you feel that way? And I'm looking at it very objectively, like, you know, what's shaping that thought for you this? It was what I'm hearing in the media? And I said, Okay, understandable. But do you mind if I provide you with another perspective? And then whenever I provide them with another perspective of potential opportunity, they're like, Ah, I've never thought about it that way. So let's just pause on NFT for just a bit. What does that mean? I'm in Ft. And, and how, how can I practically understand this as a financial brand leader, through my lens of the world?
Lee Richter:
Yeah, it is a journey to learn about this. And for me, in NFT, the real name is non fungible token and a non fungible token means it's a one on one digital asset, right, we're actually starting to call them digital assets in a lot of ways. I'm working on a project right now, for the Vatican and doing a Vatican art project. And in there, we're calling them keys because the Vatican uses over 2000, that's 2797 keys per day to open the Vatican. So we're like, wow, we'll use NF T's as keys to open opportunities. So I see like a key and access, and I was mentioning that before, one reason to NFT is to have access to something else. And so it would be a digital asset that you would buy on one of the basically platforms such as open C or nifty gate, there's different ways to go in and buy NF T's wearables and other one. But once you buy an NF t, then it gives you access to something else, it's just like a ticket go into a concert, you get that QR code. And with that, you now have access to something else. In our case, some people will have access to go into the Vatican a VIP exit entrance on the side where they can go in and have a different experience than almost anyone else. Because of this VIP Experience exclusive experience made. However, some people will have NF T's that also give them time with the Pope exclusive time some people will have, you know, 45 minutes one on one with the Pope. And some people will be in groups of 10 and have 75 minutes together and have a group that goes in and the NF T's will determine the access that people will get over time. And so to me, it's like a VIP access ticket. But it's also provable on the blockchain and cannot be copied. Yes. So that's the big reason to do it at this level for the Vatican is for that exclusive access and to be able to prove it once you're there, and it's yours.
James Robert Lay:
I like the way that you've described this as, as access framed around more exclusive experiences or different levels of experience. One of the things that I speak and write about through the lens of financial services experience is a differentiator and experiences are well defined systems and processes that have been a strategically mapped out, be applied and then see optimize over time resulting in hopefully, a positive emotion. And if it's not so positive for motion. Well, let's be curious, well, why not? What can we do to be even better to optimize that experience going forward into the future. So I think the way that you frame this access and experiences that can be once again, identified and proven for over the course of time, because they are now tied back to the blockchain makes a ton of sense. I want to take this in just a little bit of a different direction here for a bit, because a danger you bring up in the book is something that I've been thinking a lot about over the past maybe three or four months. We're approaching episode 300 for this podcast, and I have something very special planned for that. And it is around the dangers of deep fakes in web three. Oh, and I see that this could have the potential to do away with you know, what was really a big trend over the past couple of years. Voice banking, probably is being threatened by the ability for anyone to clone someone else's voice. Someone else's really visual video identity, the likeness, if you will, and you write deep fakes, erode trust, and without truth, society cannot survive in baking on digital growth, I framed trust as the glue within the pyramid of human relationships.
Lee Richter:
It's funny, because even in our campaign, the very first thing was we had to have a gateway, we could trust them, and they can trust us. It's both sides. Yeah, we're gonna make sure that people that come in the community are real, not bots, not disturbing, but actually wanting to engage in the community. So that trust factor goes both sides, and it is the most important pieces is making sure you have that in the beginning. And I, I think that's why I have so many followers around this topic, because I've had a lot of people say, Well, I can trust you. Because number one, you've been in business number two, you've been around the block, you know what you're doing. But also, it's not just brand new to me, it's another form of marketing. And it's another form of finance. It's not replacing things, it's enhancing things at the moment, it might replace over time. But remember, I said start small walk before you run, anything you put in there, make sure you can risk it and not change your lifestyle. Those are all principles and coming in here right now. Now, I also am with people that in 2016, bought Aetherium at $2.16 a share, they didn't feel like they were taking any risks. And in this market right now. They're still very, very up. Right? Each one of them, they feel a different perspective, just like you were saying before, perspective is everything. Their perspective is, hey, the market is up tremendously, I'm going to hold and wait and keep building my portfolio. But someone who got in, you know, just a few months ago before it took a correction, they have a different perspective based on their results. So a lot of it is the timing of when you get in, but also the chops of how long you can extend ups and downs in the marketplace, because it's gonna happen.
James Robert Lay:
Well, this is where you begin to wrap up the book with a and I love this. It's a call to action in a simple one at that. Don't be that person. Don't be that person when it comes to web three. Oh, because you write about the regret that people feel with statements like oh, if I would have just bought stock in Amazon or oh, if I jumped onto Bitcoin or Aetherium in the beginning, I want to get real practical.
Lee Richter:
Like I had Bitcoin when I got in it was $296 a share. Yeah, my first Bitcoin was given to me, you know in abundance 360 from Peter D and monta. So I had to learn how to open a wallet, I had to learn how to do those things, because it was like on the job training in order to get you had to learn. But once you get to the other side, you learn you're like, wait a second, if I could do it, anyone can do it. And I think the fear is what stops people and I'd rather than be curious and just just test it with something small. But also one of the other things I was mentioning last week is the next generation right the average of 18 years and younger under in Roblox right now. In Roblox alone, which I mentioned earlier, you know, we have Gucci in there we have, you know, a Metaverse preparing for the future for all these different brands. We're watching Starbucks in their with their with their ideas as well. In just Roblox alone 12,000 billion hours have been in that metaverse. 12,000 billion Wow. 1000 billion hours of brain time of this next generation. Some are my age, but not very many compared to the teenagers and 20 year olds, right. 12,000 billion hours of spending. So what is the brainpower they're bringing there? What is the engagement? Why are they staying there? So my charge to everyone the call to action is Be curious. Go in there find out why are your kids in there? Why are your neighbors in there? Why are brands in there and just start fiddling around and not letting it be so foreign but yes, be curious as to why people are so engaged they go back every single day.
James Robert Lay:
Let's wrap up with this and send the dear listener off with a very practical action that they can apply something small. And I agree with your perspective of curiosity. I've always called for financial brand leaders to return to the curiosity of a kindergartener be a curious kindergartner look at the world through the lens of a five or six year old.
Lee Richter:
That lens is wonderment. Oh, what's gonna happen? Oh, what color is that flower going to be like? It's one thing great things to happen to not doomsday generally they're generally like, wow, what's around the corner book? How How high will that balloon go? Oh, how long will my friends stay in play? Will they share that tweet. It's all wonderment and curiosity not doomsday victimhood. This is so hard. I can't do it. No, go back to that five year old wonderment. It's beautiful.
James Robert Lay:
To two final questions. What prevents, and I see a lot of a lot of fear within financial services, especially now.
Lee Richter:
There's a lot of unknowns right now. And actually, even myself, you know, Friday when they announced Silicon Valley Bank and what was going on behind the scenes, I was seeing my friends, wondering if their payroll numbers were going to be there wondering if they could count on getting some of their money out for quarterly taxes? Was it already paid? Is it sitting in, in a bridge loan they didn't know, right? And fear was the unknown. And as they started discovering answers and discovering possibilities, I could see the fear shifting. So I think the biggest case is, you know, have that plan in place of if this, then that, If This Then That. And really be smart around where you put your money, where you put your trust and check in with your advisers, and say, based on what's going on today, am I protected? What is that risk? We do a risk analysis, I usually do it in December, I'm doing it on everything because I have team said, you know, we have workers comp, that's something in my vet hospitals I have to pay attention to so I'll do an audit on our workers comp, are we doing the right systems, I'll do a risk audit on our insurances on our team on our key players. And by doing the risk analysis, now you see the gap, if there's something you have to fill? Well, it's the same with finances, right? Making money is different than keeping money, which is different than investing money. They're all different skill sets. And so when I'm looking at my accountant team, I'm looking at them reporting history. They're not being forward thinking, I'm looking at my tax advisers and strategists as looking in the future, right. So if they're just reporting, I can't ask them to be the futuristic people. It's two separate teams, two separate skill sets. And that second opinion from one to the other, can discover different things, because they're looking at it with wonderment. Right? The tax strategies are like, Oh, I wonder what I can do to make this a better situation a better story a better, whatever it is, that will help me he's looking at it for future? Where's the accountants looking at it to report from the past two different perspectives? Yes. Now, can I have them work together? Yes. But it takes time for them to understand each other's perspective and help each other be great at their job, too. Right? It's, it takes years to get that symbiotic relationship in place. And then on top of it, putting a wealth advisor in the middle who has a different perspective, I was mentioned it to you earlier, you know, a wealth advisor gets paid for assets under management. Well, on January one, I'm like, I should have everything in cash ready for a market crash. So I goodbye. It's a buying opportunity. Now to the wealth advisor. They're like, you can't time the market. But to me, I'm like, Well, I want to have more cash. So I can have more shares at the end of this market crash, right? If I have 1000 shares, and it goes down 30%, I now can have 1300 shares for the same amount of money, right? As long as it's in my IRA, and I don't get taxed on gains when I sell it. But you have to know how to be a strategist for your portfolio. Where is it? And where do you take it for the future? Right. So one of my strategies a few years ago was I had Facebook stock from the 1990s. And it had gone up so much at Apple stock from the 1990s as well, it had gone up so much, rather than just selling it, I was able to donate it to a foundation for good. It's a full deduction 50% of the deduction of the value now, instead of paying taxes on the capital gains, so I could have paid $250,000 in taxes, or had an extra $250,000 in value to share with impact for good, right. And I chose to put it in a foundation and have impact for good, rather than just sending it off for taxes and not doing anything. But by understanding that strategy, I can then have my assets work for me in a different way. And that's what I want to recommend to people find your team, the ones that help you make it, the ones that help you save it and the ones that help you build it for the future. It really is different skill sets. And once you learn that, and you put it all together, then you create ways to to leverage this marketplace. How to harvest losses is actually a strategy, right? Just in crypto alone. One of the beauties that we have is if you had bought us up anything blockchain if you bought Bitcoin or Aetherium and it immediately goes down, you could sell it for a loss. immediately buy it back because they don't have a wash term on it like the stock market does the stock market you have to wait 30 days to to buy it back in the stock can change dramatically. But in crypto, you can harvest a loss by it right back and now it's working for you. Even a loss can work for you if you have the right strategy and the right team in place to do it.
James Robert Lay:
Look at the world through a lens of curiosity and wonderment have the right team that bridges the past, present and future and then always be willing to transform failure into the fertile soil that springs new growth going forward into the future. This has been a fantastic conversation today. Lee, you are a helpful guy. I tried to provide clarity and otherwise confusing and chaotic times. If someone wants to connect with you or get the book blockchain life, how can they do that to continue to learn from you going forward into the future? Well,
Lee Richter:
I hope they all get blockchain life not just for them, but for their kids and their parents. So all the generations are learning together. That's going to be on Amazon. Just look up blockchain life there. And then to find me is goasklee.com. Right there, you can find what I'm doing right now. We're gonna be posting my TED talk there in just a week or so. And I'm just excited about sharing this and I think right now, you're right, looking at it with wonder man, what can we do together? How can we learn together it's going to be the most fun and so let's do it.
James Robert Lay:
Let's do it. Go asklee.com Connect with Lee learn with Lee grow with Lee. Lee, thank you so much for joining me for another episode of banking on digital growth. It's been a lot of fun today.
Lee Richter:
Thank you and I can't wait to your episode 300 I will be on speed dial listening to it.
James Robert Lay:
And I can't wait to get you unveiled next, as always. And until next time, be well do good. And make your bed.