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Banking on Digital Growth Podcast

Blockchain and NFTs: Build Ecstatic Engagement With Your Target Community (with Lee Richter)

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Brief Summary of Episode #291

Digital banking is on the verge of a revolution with the rise of Web 3.0 and blockchain technology.

Yet just as their predecessors balked at the internet and mobile, many financial leaders are dubious about blockchain’s viability. 

That uncertainty also spans to NFTs, or non-fungible tokens — digital assets that verify the authenticity of one-to-one transactions.

But as Lee Richter, CEO of Global Leaders Collective and co-author of The Blockchain Life, said when talking about writing her book, their anxiety is simply a lack of understanding.

“We're all in this together,” she said. “So why don't we take the education to a place where anyone could read and at least catch up with where we are right now?”

Financial leaders don’t need to comprehend every line of blockchain code. They just need to surround themselves with people who can help their organization move forward in a Web 3.0 world.

“Find your team — the ones that help you make it, the ones that help you save it, and the ones that help you build it for the future. It really is different skill sets,” Lee said.

By finding people who look at Web 3.0 and blockchain through a lens of curiosity and wonderment, we can bridge the present and the future.   


Key Insights and Takeaways

  • Educating every generation on the future of digital banking (3:29)
  • Growth opportunities in the digital creator economy (14:16)
  • Incorporating Web 3.0 into your future marketing strategy (26:08)

How to Connect With Lee Richter