Share this
Blockchain and NFTs: Build Ecstatic Engagement With Your Target Community (with Lee Richter)
by James Robert Lay on April 25, 2023
Brief Summary of Episode #291
Digital banking is on the verge of a revolution with the rise of Web 3.0 and blockchain technology.
Yet just as their predecessors balked at the internet and mobile, many financial leaders are dubious about blockchain’s viability.
That uncertainty also spans to NFTs, or non-fungible tokens — digital assets that verify the authenticity of one-to-one transactions.
But as Lee Richter, CEO of Global Leaders Collective and co-author of The Blockchain Life, said when talking about writing her book, their anxiety is simply a lack of understanding.
“We're all in this together,” she said. “So why don't we take the education to a place where anyone could read and at least catch up with where we are right now?”
Financial leaders don’t need to comprehend every line of blockchain code. They just need to surround themselves with people who can help their organization move forward in a Web 3.0 world.
“Find your team — the ones that help you make it, the ones that help you save it, and the ones that help you build it for the future. It really is different skill sets,” Lee said.
By finding people who look at Web 3.0 and blockchain through a lens of curiosity and wonderment, we can bridge the present and the future.
Key Insights and Takeaways
- Educating every generation on the future of digital banking (3:29)
- Growth opportunities in the digital creator economy (14:16)
- Incorporating Web 3.0 into your future marketing strategy (26:08)
How to Connect With Lee Richter
Share this
- Exponential Insights (241)
- Article (90)
- Practical Perspectives (55)
- Strategy (47)
- Inside Digital Growth (46)
- Digital Growth Journeys (38)
- Purpose (30)
- platforms (22)
- Podcast (19)
- Production (19)
- Process (17)
- By the Book (14)
- Behind the Cover (12)
- Digital Leadership (12)
- New Starts Now (10)
- Clarity Calls (9)
- Products (9)
- Pathways (8)
- Real Solutions (7)
- Video (7)
- Heart of Growth (6)
- Game Changers (5)
- Performance (5)
- Promotion (5)
- Website (5)
- Personas (4)
- banking on change (3)
- Analytics (2)
- Content Marketing (2)
- Hurricane (2)
- Financial Brand (1)
- May 2025 (2)
- December 2024 (3)
- November 2024 (7)
- October 2024 (9)
- September 2024 (13)
- August 2024 (12)
- July 2024 (13)
- June 2024 (13)
- May 2024 (12)
- April 2024 (10)
- March 2024 (11)
- February 2024 (8)
- January 2024 (10)
- December 2023 (7)
- November 2023 (8)
- October 2023 (12)
- September 2023 (11)
- August 2023 (15)
- July 2023 (18)
- June 2023 (13)
- May 2023 (16)
- April 2023 (10)
- March 2023 (13)
- February 2023 (14)
- January 2023 (17)
- December 2022 (9)
- November 2022 (15)
- October 2022 (14)
- September 2022 (14)
- August 2022 (19)
- July 2022 (15)
- June 2022 (15)
- May 2022 (22)
- April 2022 (21)
- March 2022 (17)
- February 2022 (14)
- January 2022 (14)
- December 2021 (9)
- November 2021 (14)
- October 2021 (17)
- September 2021 (13)
- August 2021 (12)
- July 2021 (14)
- June 2021 (17)
- May 2021 (10)
- April 2021 (15)
- March 2021 (12)
- February 2021 (16)
- January 2021 (18)
- December 2020 (21)
- November 2020 (13)
- October 2020 (20)
- September 2020 (13)
- August 2020 (17)
- July 2020 (15)
- June 2020 (7)
- May 2020 (16)
- April 2020 (1)
- March 2020 (4)
- February 2020 (2)
- January 2020 (2)
- December 2019 (1)
- July 2019 (1)
- April 2019 (1)
- May 2018 (2)
- January 2018 (6)
- December 2017 (3)
- November 2017 (3)
- October 2017 (3)
- August 2017 (1)
- June 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- September 2016 (2)
- August 2016 (1)
- July 2016 (1)
- May 2016 (1)