Marketing Technology Landscape 2023: Maximize Your Tech With a Strategic Framework

Brief Summary of Episode #318

Scott Brinker at Chief MarTec recently released his 2023 Marketing Technology Landscape report.

Back in 2011, this report only had 150 different marketing technologies to consider. But now, there are over 11,000 different marketing technologies available to choose from. 

This is a remarkable example of how exponential technology is driving exponential change.

With so many marketing technologies to choose from, it’s easy to get confused and overwhelmed, and even be mistaken about what we need and what we don’t need. 

That’s why financial leaders need a strategic framework to help guide their teams’ tech journey.

And it starts with understanding the four gears of the digital growth engine and the fuel that powers it — content.

Within the context — the framework — of the digital growth engine, leaders can create a tremendous amount of clarity for their banks, credit unions, and fintechs.

Join us for this episode of ourPractical Perspective series to gain valuable insight into why your organization needs a strategic framework for its tech solutions.

Key Insights and Takeaways

• Marketing technologies’ impact on internal teams (4:05)
• The four gears of the digital growth engine (12:02)
• Why financial leaders need a tech strategy framework (16:05)