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Banking on Digital Growth Podcast

Inside User Testing: The Magic Number Revealed


       
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Brief Summary of Episode #387

When it comes to secret shopping your financial brand's website, uncertainty exists regarding the ideal number of users needed for testing and whether more users lead to proportionally greater insights.

On this episode of the Practical Perspective series, we will share expert data about the relationship between the number of users tested and the insights gained through website secret shopping studies.

The results might even surprise you! 

 

Key Insights and Takeaways

  • The power of website secret shopping studies (5:06)
  • Unveiling the magic number for user testing (11:28)
  • Optimizing the digital experience  (20:27)