Share this
Stop Scaling Mediocrity: Curating Confidence Through Video in the Age of AI (with Ethan Beute)
by James Robert Lay on May 9, 2023
Brief Summary of Episode #296
Regenerative AI is still the talk of marketing teams industry-wide, but not always for positive reasons.
Alongside the awe-inspiring promise of AI tools like ChatGPT is a barrage of comatose content polluting the digital space.
Eventually, people are going to start tuning it out.
“Noise makes attention hard to get. Pollution makes trust hard to build,” Ethan Beute, Chief Evangelist at BombBomb, said.
The co-author of Human-Centered Communication returned for this episode of our Exponential Insights series to discuss ChatGPT and the future of video.
While Ethan believes ChatGPT has incredible potential, he cautioned financial leaders against leaning on it for reliable answers.
“A calculator that’s right 95 percent of the time is not very useful,” he said.
Heavy reliance on AI may cause customers to doubt the authenticity of many financial brands’ messaging going forward, even if only subconsciously.
As the line between automation and human-generated marketing content becomes more blurred, video will become the great differentiator.
“When you’re trying to build relationships and convey confidence and expertise… you need video to close that gap and satisfy a deep, evolved, millennia-old human need,” Ethan argued.
Trusted relationships will be the crown jewel of marketing in the Age of AI. Tune in to learn how video can help you build them.
Key Insights and Takeaways
- How video builds trust and differentiates your brand (8:02)
- Communicating confidence in commercial relationships (22:07)
- The dangers of producing AI-generated video at scale (35:54)
How to Connect With Ethan Beute
Share this
- November 2024 (2)
- October 2024 (9)
- September 2024 (9)
- August 2024 (8)
- July 2024 (10)
- June 2024 (8)
- May 2024 (8)
- April 2024 (10)
- March 2024 (8)
- February 2024 (8)
- January 2024 (10)
- December 2023 (6)
- November 2023 (8)
- October 2023 (10)
- September 2023 (8)
- August 2023 (9)
- July 2023 (9)
- June 2023 (8)
- May 2023 (10)
- April 2023 (8)
- March 2023 (8)
- February 2023 (8)
- January 2023 (10)
- December 2022 (8)
- November 2022 (9)
- October 2022 (9)
- September 2022 (8)
- August 2022 (10)
- July 2022 (8)
- June 2022 (8)
- May 2022 (10)
- April 2022 (8)
- March 2022 (9)
- February 2022 (9)
- January 2022 (10)
- December 2021 (7)
- November 2021 (9)
- October 2021 (8)
- September 2021 (9)
- August 2021 (7)
- July 2021 (8)
- June 2021 (11)
- May 2021 (7)
- April 2021 (8)
- March 2021 (9)
- February 2021 (8)
- January 2021 (8)
- December 2020 (7)
- November 2020 (11)
- October 2020 (13)
- September 2020 (7)
- August 2020 (4)
- May 2020 (12)