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Banking on Digital Growth Podcast

Innovation: How Financial Brands Can Survive & Thrive (with Matt Maxey)

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Brief Summary of Episode #162

See, think, and do differently. 

That’s the bedrock of innovation. 

You don’t have to iterate the next sliced bread, but you can take advantage of disruption to find new solutions.

Matt Maxey, Head Of Innovation at Synovus, is a father of 4, and an avid fisherman.

He’s got a Master’s in Economics and almost 20 years experience in the financial services industry. Matt specializes in bringing their systems into the 21st century.

Whether you’re dealing with Fintech or actual human beings, it’s crucial to keep an open mind. 

People still need liquidity, a place to manipulate their assets, traditional banking products. They also want frictionless transactions and the latest digital tech.

How does Matt kickstart the innovative process?

The  3-pronged approach works best:

  1. Look for out-of-the-box, asymmetrical thinkers for your team.
  2. Learn something new every day.
  3. Take concepts from other industries and apply them to your own challenges.

Matt points out that the fundamental principle behind innovation is accepting that the greatest ideas come from outside yourself.

There’s a saying in Agile methodology that he loves: “fail fast and fail forward.” 


Key Insights and Takeaways

  • Why it’s paramount that financial brands innovate 
  • Why innovation is easier than you think
  • The role of collaboration in the future of finance

How to Connect With Matt Maxey

LinkedIn |X.com |Website