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Banking on Digital Growth Podcast

Connecting Through Cameras: The Visual Sale (with Marcus Sheridan)

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Brief Summary of Episode #183

COVID and social distancing changed the rules for communicating.

Many of us dusted off our webcams in 2020 and learned to embrace video.

Because nothing beats the personalization of face-to-face interaction.

It opens a window into human moments that could never come through in an email.

So why don’t we use video all the time?

If you’re reluctant to put yourself in front of a lens, international keynote speaker Marcus Sheridan will tell you why you shouldn’t be.

I chatted with the author of The Visual Sale as we broke down the benefits of video for digital growth.

Hesitant to turn on that camera?

We all have to learn to walk before we can run, and it’s no different with visual sales.

Part of what makes visual interaction appealing is the imperfections that make us human!

The ability to see and hear emotions and inflections will always trump good grammar on paper. 

Curious about some of the ‘dos’ and ‘don’ts’ of video calling?

Marcus shared his thoughts on that topic as well as other pros to using video in calls and messages. 


Key Insights and Takeaways

  • The pros of connecting with clients over a camera
  • Some ‘dos and don’ts’ for video calls
  • Why video is critical to the future of sales growth

How to Connect With Marcus Sheridan

LinkedIn|X.com |Website