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Banking on Digital Growth Podcast

Compose a Symphony of Simplicity for Your Customers with BaaS (with Sarah Howell)

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Brief Summary of Episode #146

You’ve heard of playing to your strengths…

But what if you played to your partners’ strengths?

In today’s financial services economy, disruptors are emerging from all directions.

A smart partnership with one of these disruptors could take your FI’s competitive advantage to the next level:

    -You unlock a simpler experience for your customers: they don’t need to shop elsewhere for that additional value.

    -As a result, your revenue increases.

    -You create more room to build up other beneficial partnerships.

Among the most passionate of professionals, Sarah Howell knows her way around creating strong alliances that uphold a customer-centric business model.

As Chief Alliance Officer for NYMBUS, she has extensive first-hand experience of the business benefits that come with creating simpler customer experiences.

One particular way to simplify life for your customer is through banking-as-a-service (BaaS).

It’s all about removing friction for the customer.

If you can do that, you build your brand loyalty and strengthen customer relationships.


Key Insights and Takeaways

  • The purpose of banking as a service — and why it’s a smart move in a disruptor-filled financial landscape
  • What FIs and brands should know before partnering to maximize their opportunities in embedded finance
  • Why a better finance world for all starts with removing friction and orchestrating a symphony of simplicity

How to Connect With Sarah Howell

LinkedIn | X.com | Website