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by James Robert Lay on November 30, 2021
Brief Summary of Episode #146
You’ve heard of playing to your strengths…
But what if you played to your partners’ strengths?
In today’s financial services economy, disruptors are emerging from all directions.
A smart partnership with one of these disruptors could take your FI’s competitive advantage to the next level:
-You unlock a simpler experience for your customers: they don’t need to shop elsewhere for that additional value.
-As a result, your revenue increases.
-You create more room to build up other beneficial partnerships.
Among the most passionate of professionals, Sarah Howell knows her way around creating strong alliances that uphold a customer-centric business model.
As Chief Alliance Officer for NYMBUS, she has extensive first-hand experience of the business benefits that come with creating simpler customer experiences.
One particular way to simplify life for your customer is through banking-as-a-service (BaaS).
It’s all about removing friction for the customer.
If you can do that, you build your brand loyalty and strengthen customer relationships.
Key Insights and Takeaways
- The purpose of banking as a service — and why it’s a smart move in a disruptor-filled financial landscape
- What FIs and brands should know before partnering to maximize their opportunities in embedded finance
- Why a better finance world for all starts with removing friction and orchestrating a symphony of simplicity