--- title: Compose a Symphony of Simplicity for Your Customers with BaaS (with Sarah Howell) description: "Key points discussed in this podcast: The purpose of banking as a service and why a better finance world for all starts with removing friction and orchestrating a symphony of simplicity." image: https://www.digitalgrowth.com/hubfs/146.Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS.png --- [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=150&height=63&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com) [![Act3 logo](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/act3-logo-color.svg "Act3 logo")](https://www.digitalgrowth.com/act3) [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=125&height=53&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com/) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) The Best Bank and Credit Union Podcast #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&text=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&t=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&t=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) # Compose a Symphony of Simplicity for Your Customers with BaaS (with Sarah Howell) by [**James Robert Lay**](https://www.digitalgrowth.com/podcast/author/james-robert-lay) on November 30, 2021 ## **[![Apple Podcasts](https://www.digitalgrowth.com/hs-fs/hubfs/1-1.png?width=100&height=75&name=1-1.png)](https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117)          [![Spotify](https://www.digitalgrowth.com/hs-fs/hubfs/3.png?width=100&height=75&name=3.png)](https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS)           [![Google Podcasts](https://www.digitalgrowth.com/hs-fs/hubfs/4.png?width=100&height=75&name=4.png)](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw)** ## Brief Summary of Episode #146 You’ve heard of playing to your strengths… But what if you played to your partners’ strengths? In today’s financial services economy, disruptors are emerging from all directions. A smart partnership with one of these disruptors could take your FI’s competitive advantage to the next level:     -You unlock a simpler experience for your customers: they don’t need to shop elsewhere for that additional value.     -As a result, your revenue increases.     -You create more room to build up other beneficial partnerships. Among the most passionate of professionals, [Sarah Howell](https://www.linkedin.com/in/sarahlhowell) knows her way around creating strong alliances that uphold a customer-centric business model. As Chief Alliance Officer for [NYMBUS](https://www.nymbus.com/), she has extensive first-hand experience of the business benefits that come with creating simpler customer experiences. One particular way to simplify life for your customer is through banking-as-a-service (BaaS). It’s all about removing friction for the customer. If you can do that, you build your brand loyalty and strengthen customer relationships.   ## Key Insights and Takeaways - The purpose of banking as a service — and why it’s a smart move in a disruptor-filled financial landscape - What FIs and brands should know before partnering to maximize their opportunities in embedded finance - Why a better finance world for all starts with removing friction and orchestrating a symphony of simplicity ## How to Connect With Sarah Howell [LinkedIn](https://www.linkedin.com/in/sarahlhowell) | [X.com](https://twitter.com/NymbusCore) | [Website](https://www.nymbus.com/) Topics: [New Starts Now](https://www.digitalgrowth.com/podcast/tag/new-starts-now) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&text=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&t=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.digitalgrowth.com/podcast/financial-brands-banks-customer-experience-banking-simplicity-baas-sarah-howell&t=Compose%20a%20Symphony%20of%20Simplicity%20for%20Your%20Customers%20with%20BaaS%20(with%20Sarah%20Howell)) - 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