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by James Robert Lay on December 20, 2021
Brief Summary of Episode #151
In a world that’s changed so much in the past couple of years, one change is good news for those invested in digital growth:
Marketers are finally getting a seat at the table and being seen as proactive strategic partners.
My latest guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share.
While attitudes are shifting about marketing, that doesn’t mean there isn’t more work to be done. Some businesses still lag behind others in understanding marketing strategic importance.
If you’re organization is one of these and you want to change those attitudes in your organization, you need to remember a few things:
1. You need champions.
You can’t go anywhere without finding people who are hungry for what you’re trying to achieve
2. You need to prove marketing’s value.
The C-Suite wants more than assurances — they need results and ROI.
3. You need to have better conversations.
In order to provide strategic assistance to other departments, you need to understand their needs — and that means having solid two-way communication.
Marketing is increasingly seen as an important strategic lever these days, but that doesn’t mean marketers can rest on their laurels — we need to keep the conversation going.
Key Insights and Takeaways
- How marketers can be a proactive partner
- The buy-in and change management needed to pull off digital growth
- How marketers need to respond to impending cookiepocolypse