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by James Robert Lay on September 9, 2021
Brief Summary of Episode #123
Collaboration over competition. What’s your stance?
It just so happens that this is one way to build a powerful community.
Another way is to bring your customers together (at least in the digital sense).
Erin Caldwell, Director of Client Voice at MX, is my latest guest at Banking on Digital Growth. Together, we’re exploring the path to creating an ideal customer-driven community that:
-Provides you with key insights about your financial brand
-Is sturdy, stable and valuable enough to stand the test of time
-Delivers consistent value for all members.
It’s a fascinating peek into the workings of where and how digital society congregates.
Key Insights and Takeaways
- Erin’s customer-driven community
- Ensuring the sturdiness of a community built of competitors
- The four C’s of community