The Year of Small Giants: Valuing Organizational Excellence over Scale (with Patti Mara)

by James Robert Lay on March 29, 2022

Brief Summary of Episode #180

A simple formula for increasing profit, team engagement, and brand loyalty?

Patti Mara is a global strategic consultant with Maranet Inc. and she’s literally written the book about it.

"UpSolutions: Turning Teams into Heroes and Customers into Raving Fans” is a guide for leaders who want relationship-based outcomes.

She’s a passionate advocate for locally-owned and independent businesses.

These community cornerstones are being threatened by online behemoths or huge big box stores.

How can they survive? Patti says the key is to leverage your unique value.

You have to know exactly what you’re selling. Create value for the marketplace. What do you do better than anyone else?

Help people live better lives. That’s the magic.

Be a problem solver.

Customers are a goldmine for independent businesses — but they don’t know the right questions to ask.

Your teams need to approach issues from the customers’ perspective. Your job is to educate.

Empowering small businesses is one of the greatest growth opportunities. But they’re underserved, under appreciated, and don’t have enough capital.

Consumers need an up-solution, not an upsell. Address their issues proactively.

Key Insights and Takeaways

Topics: Exponential Insights