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Banking on Digital Growth Podcast

The Only Future for FIs: Truly Knowing Your Customers

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Brief Summary of Episode #160

Financial brands need to start taking millennials seriously because, pretty soon, they’ll be your biggest customers.

Millennials aren’t kids anymore. 

The oldest among them are in their 40s, with homes, careers, families, and a LOT of purchasing power. 

Looking to the next generation is critical for your financial brand and we have the research to prove it.

Because the truth is, unless today’s fintechs start trying to mirror the user experiences of the Amazons of this world, they’re going to become irrelevant. 

And the only way to do that is to create truly personalized experiences, which can only be done once you truly know who your customer is. 

On the show, I’m discussing that research with the very people who conducted it:

Jake Tyler - Co-Founder & CEO at Finn AI

Niamh Cunningham - Founding Partner at Rival Technologies

Shayli Lones - VP of Go to Market at MX


Key Insights and Takeaways

  • Why truly knowing your customer is the key to any financial brand’s longevity
  • Why trust is the most valuable currency for your customers
  • Why you should look not to other financial brands, but to the Amazons of the world for delivering remarkable customer experiences