Never Stop Learning: How Marketers Can Prove their Value (with Douglas Burdett)

Brief Summary of Episode #157

In today’s ever changing financial landscape, there is one quality that every single marketer should do their best to cultivate.

Continuous learning. 

Let’s face it, most of us get out of school, get a job, and stop focusing on learning. We lean into doing the job, checking the boxes, or delivering the deliverables. 

But whether it’s learning every nook and cranny of the business, or becoming a customer expert, learning is key. 

Because if you never stop learning, you never get left behind. 

Douglas Burdett host of The Marketing Book Podcast was our guest on the podcast recently, and had a lot to say about building a brand, continuous learning, and becoming a customer expert. 

And before you throw your hands up and say, “I’m in the financial services industry. It’s too regulated for me to build a personal brand,” know that that’s an absolute nonsense excuse. 

You probably can’t build a brand in the same way that a marketer for a creative agency can, but that shouldn’t stop you from learning and growing. 

Because the companies with the deepest insights into their customers always win. 

All you need to do is invest a little bit of extra time and energy into learning, and understand your customers a little bit more than your competition. 

Want to hear more about continuous learning and how you can unleash your inner learner? 

Key Insights and Takeaways

• Why marketers need to never stop learning
• Why every marketer should become the customer expert
• How marketers can overcome negative stereotypes and demonstrate their value to the business
  
  

How to Connect With Douglas Burdett

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