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Banking on Digital Growth Podcast

158. What Community Means in the Digital Era (with Ben Pankonin)

Brief Summary of Episode #158


How we engage may have changed over the course of this pandemic, but the purpose remains the same.

We depend on community interactions as a species.

We find a frame of reference in them, for different aspects of our existence.

We also find inspiration therein, for our existence outside of those communities.

Thanks to technology, we’ve been able to sustain community-building initiatives throughout the pandemic, but is this how it’s always going to be?

You’ve got questions and today, I’m speaking with the man with the answers, Ben Pankonin, CEO / Co-Founder at Social Assurance.

Think about your own day-to-day,  on LinkedIn as an example.

You’re connecting with a niche community that spans a vast surface area of the world.

You’re finding people who are aligned with you in some way, who can provide that all-important frame of reference, but without being limited by geographical constraints.

Speaking of constraints, Ben also discusses why these are critical for driving creativity instead of boxing it up… (surprise!)

Interested in the inner workings of the digital communities you engage with?

All you need to do is invest a little bit of extra time and energy into learning, and understand your customers a little bit more than your competition. 


Key Insights and Takeaways

  • How communities have expanded globally, while becoming more localized
  • The value of uniqueness and not always being “on-brand”
  • How constraints fuel creativity

Notable Quotables to Share

How to Connect With Ben Pankonin

LinkedIn |Twitter |Website