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Banking on Digital Growth Podcast

The Seismic Shift in Personal Branding (with Kyle Lacy)

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Brief Summary of Episode #196

Social media is saturated with self-promoters.

Instagram influencers and TikTok celebrities have given the concept of personal branding a bum rap.

But personal branding is not the same as self-promotion.

People care about who you are as a person.

They want to be able to see past the professional veneer you wear to work and get to know the real you. 

You can give them that peek into your personality - and you should!

 Kyle Lacy, SVP of Marketing at Seismic, joined me for an in-depth discussion about the importance of personal branding for you and your business.

As co-author of the book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, Kyle has spent years preaching the significance of branding as well as studying the evolution of the channels you can use to build your own.

Kyle and I discuss the perks of giving the world a taste of your life off-the-clock, and we also break down some of the common roadblocks people bring up when addressing their branding.

You are more than your professional self and doubling down on that is a part of your digital growth transformation as well.


Key Insights and Takeaways

  • How personal branding is different from self-promotion (3:18)
  • Some potential roadblocks, such as compliance and content creation (11:10)
  • How you can start building your brand and reaping the benefits (17:35)

How to Connect With Kyle Lacy

LinkedIn|X.com |Website