Collaboration of Digital and Traditional: The Human Element in Technology
by Audrey Cannata on May 12, 2023
"As long you are saying, top-down, ‘I would like to deliver a digital bank. I would you like to cut the cost to serve. We should drop off 20% of branches,’ and the people are not following you. Guys, you are just putting money in technology because nobody's enabling from the ground to …
An Attitude of Helping: Paying it Forward in Personal Branding
by Audrey Cannata on May 12, 2023
"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its in …
Why Financial Brands Should Consider the MailBox as the New Inbox
by Audrey Cannata on May 5, 2023
In a world where digital marketing dominates, it can be easy to forget the power of traditional marketing methods. But according to marketing expert Dave Fink, sometimes the old ways are the best ways. Dave is the CEO and Co-founder of Postie, a mission-driven company aimed at reinven …
Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell
by Audrey Cannata on May 4, 2023
"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. The more that you're mentioned in these different places, the more likely you're going to start to build some credibility around your institution and what you have to offer." - Alana Lev …
The Financial Brand: How Emotion Drives Customer Loyalty in Banking
by James Robert Lay on January 27, 2023
No longer driven solely by products and rates, bank loyalty is increasingly tied to the emotional connection that banks create between themselves and those they serve. To make the most of their relationships, financial institutions must demonstrate predictability and honesty, and spea …
The Financial Brand: Top Marketing Challenges for 2023 and How to Overcome Them
by James Robert Lay on November 18, 2022
Experts foresee four major trends facing financial institution marketers in 2023: budget challenges, rate card changes, digitalized conversational marketing, and hyper-personalized content marketing. Insights into these trends will assist CMOs to manage the impact and seize the opport …
Total Expert: Accelerate Customer Conference Spotlights Industry Best Practices to Address Shifting Market Conditions
by James Robert Lay on June 16, 2022
Total Expert, the customer engagement platform purpose-built for modern financial institutions today commenced Accelerate 2022, an annual event highlighting customer experience innovation and the game changers who make it happen. Accelerate brings together Total Expert customers, part …
The Financial Brand: How Banks Can Improve Digital Marketing by Using Their Own Data
by James Robert Lay on May 27, 2022
New policies from Apple, Google and others are cutting the flow of third-party data banks and credit unions use in their digital marketing. Maximizing use of 'first-party' data has become essential. However, the change could bring benefits that exceed what is being lost.
The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
by James Robert Lay on May 23, 2022
Financial marketing has become mind-numbingly complex as data and technology innovations show no signs of slowing. The impact of artificial intelligence alone is daunting. Key strategic and tactical suggestions will help cut through the chaos.
The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
by James Robert Lay on May 11, 2022
The endless flow of information on social media, blog posts and news sites provides invaluable intelligence for bank marketers about their own institution and competitors. However, the insights can be hard to extract. Google Alerts and social monitoring tools help marketers to mine th …