Transforming Your Financial Brand's Website: From Glorified Brochure to Sales Powerhouse
by Audrey Cannata on July 21, 2023
Discover the secrets to transforming your financial brand's website from a lackluster online brochure into a dynamic sales engine. Learn from the successes and failures of renowned brands like Toys R Us and Target, and understand the power of mindset and perspective in unlocking your …
Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand
by Audrey Cannata on July 13, 2023
Whether you're a bank, credit union, or FinTech, your goal is not merely to sell financial products but to offer solutions that address people's problems. Financial products serve as tools to help individuals overcome confusion and complexity and move towards a brighter future. Howeve …
Harnessing the Power of Collaboration for Exponential Value
by Audrey Cannata on July 12, 2023
"I think the biggest hurdle that we've been overcoming and seeing is helping the industry understand that they don't have to have a one size fits all app that they own and control at all times." - Landon Glenn The era of the standalone institution is waning, replaced by a growing emph …
Charting Transformation: Navigating Change in the Age of AI
by Audrey Cannata on July 6, 2023
"I'm not saying come in like hammer style and start hammering into 'em because ‘you're the boss’. I'm saying embrace that awkward conversation, try to understand what's getting in the way." - Todd Weiden In our fast-paced, transformative world, individuals are fatigued from the consta …
Simplifying the Complexity of Money: A Path to a Better Future
by Audrey Cannata on June 28, 2023
Financial stress is a prevalent issue for the majority of Americans. Studies consistently show that around 60-85% of people feel some level of financial stress, which takes a toll on their overall well-being. This presents an opportunity for financial professionals to simplify the com …
Building Trust in a Digital World: Transforming Financial Relationships
by Audrey Cannata on June 28, 2023
In a digital world where face-to-face interactions are becoming less common, how can financial brands establish trust with their customers? Trust is the foundation of successful relationships, and in the financial services industry, it is crucial for building credibility and loyalty. …
Transforming Financial Branding: Strategies for Digital Differentiation
by Audrey Cannata on June 14, 2023
"How can my bank differentiate itself through our marketing and advertising in a market where the rates are changing and the competition seems to be getting tougher?" James Robert Lay, host of the Banking on Digital Growth Podcast, delves into a pertinent question posed by listener, J …
Digital Dialogues: The Power of Podcasts in Financial Guidance
by James Robert Lay on June 8, 2023
Kicking off a podcast can feel daunting, but the returns can be exponential, especially for lenders and advisors with a heart for helping people. To celebrate the 300th episode of Banking on Digital Growth, I open up about my own podcasting journey and its impact on educating, connect …
Strategic Role of Video Communication in the Age of AI
by Audrey Cannata on June 7, 2023
“The further we go into what are these tools? What can they do for us? What can we do with them? As we define this this type of technology and start to explore and interact with it, we're also at the same time simultaneously defining what it means to be human prompted. AI is useless w …
The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence
by James Robert Lay on May 12, 2023
Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. As the first generation to grow up with technology at their fingertips, Gen Z has been utilizing platforms like TikTok, Instagram, and Twit …