Exploring How Customer Lifetime Value Shapes Financial Brands
by Audrey Cannata on March 27, 2024
Have you ever stopped to consider how much a single customer is worth to your bank, credit union, or fintech over the course of your relationship? That's the million-dollar question (well, maybe not quite a million), and it's exactly what a recent episode of the Banking on Digital Gro …
The Financial Brand: Why Banks Are Saying Goodbye To the CMO
by James Robert Lay on March 5, 2024
One of the major issues facing CMOs is showing the value they bring to their organizations. While the impact of a chief revenue officer or chief financial officer can be easily demonstrated with data points, the value of marketing is much harder to analyze.
The Financial Brand: AI Will Be Critical to Delivering End-to-End Customer Journeys
by James Robert Lay on March 5, 2024
The Financial Brand Forum Highlight To turn potential leads into paying customers, many banks will need to develop marketing toolkits that combine the latest AI tools, robust customer data and new digital marketing techniques.
Empathy and Culture in Finance: Fostering Growth and Connection
by Audrey Cannata on December 10, 2023
Empathy, recognized as the capacity to comprehend and empathize with others' emotions, plays a pivotal role in financial services. Ashley Jenkins, SVP of Development Services at Nymbus, recently joined the Banking on Digital Growth Podcast to dive into the role of empathy, culture and …
Navigating the Age of AI: The Human Element in Digital Transformation
by Audrey Cannata on October 19, 2023
In the rapidly evolving age of AI, financial brands face significant challenges as research indicates that 60-85% of all digital transformation initiatives have either failed or not met expectations. The biggest roadblock? Surprisingly, it isn't technology; it's people. These individu …
Empowering SMBs: The Crucial Contribution of Local Financial Institutions
by Audrey Cannata on October 10, 2023
Small and medium-sized businesses (SMBs) play a crucial role in the development of communities. In the current landscape, these businesses are actively seeking support and optimism from community financial institutions. This presents a golden opportunity for banks and credit unions th …
Empowering Heroes: A Banking Haven for the Military Community
by Audrey Cannata on September 25, 2023
James Robert Lay illustrates the quintessential hero's journey, where every hero requires a guide. In movies, we see figures like Obi-Wan, Mr. Miyagi, and Gandalf. But what about real-world heroes such as military personnel? Who guides them through their financial quests? A recent epi …
Building Trust and Providing Guidance: How Financial Brands Can Light the Way in Challenging Times
by Audrey Cannata on September 11, 2023
"I'm a big believer in purpose driven organizations who are really clear on what it is they're doing for the good of society and using that purpose to align organizations and inspire organizations to be doing more than just driving net income and earnings per share." - Rilla Delorier …
Creating an Exceptional Customer Experience in the Digital World
by Audrey Cannata on September 4, 2023
In the Age of AI, where competition is fierce and customer expectations are higher than ever, delivering a positive customer experience has become a top priority for businesses across industries. Shep Hyken, the Chief Amazement Officer of Shepard Presentations and an authority on cust …
The Power of Culture: Influencing Consumer Behavior and Building Meaningful Connections
by Audrey Cannata on August 29, 2023
Culture: It’s a term that's tossed around in boardrooms, casual conversations, and now, even in the banking industry. It's the underpinning of our behaviors, beliefs, and actions. But what does it truly mean? In a recent episode of the Banking on Digital Growth Podcast, host James Rob …