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Banking on Digital Growth Podcast

230. The Four Agreements: Transforming Behavior in a Financial Environment (with Audrey Cannata)

Brief Summary of Episode #230

As humans, we have natural cycles of behavior.

But technology has caused many people to break away from innate behavior patterns.

If you’re not convinced, just ask yourself when you last got a good night’s sleep.

Yet, it goes deeper than that. The digital rat race can consume our lifestyles and way of thinking.  

It can become the ruler of your personal freedom, and our guest today has deep insight into how that rat race can be both understood and managed.

“I think it comes down to identifying patterns from the past and connecting them with the present.” 

Audrey Cannata, Operations Lead at the Digital Growth Institute joined me for another episode of our Behind the Cover series as we discussed Don Miguel Ruiz’s classic The Four Agreements.

This brilliant work highlights basic principles that can benefit anyone, especially those in financial brands and fintech who may have gotten lost on their growth journey.

Audrey believes we can find plenty of practical wisdom in pre-digital lessons. 

“When teaching others who may be resistant, you can say, ‘This has been around for centuries. This is not a new idea or concept.’”

Sometimes, we need to revisit the past to move forward.


Key Insights and Takeaways

  • Appreciating wisdom from the past in a digital world (9:56)
  • Practical application for each of the Four Agreements (15:25)
  • Takeaways for coaching opportunities for financial brands and fintechs (40:19)

Notable Quotables to Share

How to Connect With Audrey Cannata

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