The Fintech Times: The COVID-19 Effect
by James Robert Lay on December 13, 2020
The coronavirus is the great catalyst to transform banking for good. It has completely changed our lives forever. And change for many is hard because change feels uncomfortable, not to mention scary, as change forces us to move outside of our comfort zones and leave our caves of compl …
The Commoditization Trap and How Your Financial Institution Can Escape It
by James Robert Lay on December 11, 2020
Financial brands are leading people through this post-COVID world. They are the shining light for others. They are a rock for their communities. Financial brands are helping people navigate the financial chaos that COVID has brought so many, and their future depends on their ability t …
How Your Financial Brand Can Generate More Digital Loans and Deposits Without Doing More
by James Robert Lay on December 9, 2020
I am often asked, “What do you suggest is one thing that we should start doing to generate even more digital loans and deposits?" In a general sense, there are many things that you could do to generate more digital loans and deposits.
People and Purpose (With Jonathan Clay)
by James Robert Lay on December 8, 2020
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Brief Summary of Episode #50
Three Steps to Prepare for Your Digital Growth Journey
by James Robert Lay on December 8, 2020
When it comes to kicking off a digital growth journey, one of the most common questions I receive is, “What should we focus on first? There are so many things that we could do. Do we just pick something and get started?”
How to Compete With the Big Banks on a Limited Marketing Budget
by James Robert Lay on December 7, 2020
Brief Summary of Episode #49
CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose
by James Robert Lay on December 7, 2020
Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.
CUES: Build Trust In A Digital-First World Through StorySelling
by James Robert Lay on December 7, 2020
Make your members the heroes of your credit union’s marketing and not the other way around.
Meaningful Metrics: Tracking Conversions at Your Financial Brand
by James Robert Lay on December 7, 2020
We’ve talked time and again about financial brands getting stuck “doing” digital and not creating space to work in one of the other operating environments: learning, thinking, and reviewing.
Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry
by James Robert Lay on December 4, 2020
Close your eyes for a moment. I want to take you back to the year 2007. What was life like for you back then? In the digital world: YouTube was just a little over two years old, Facebook had just opened up to the public after being a platform that was exclusively limited to college st …