Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage
by James Robert Lay on February 9, 2021
Sixty-three percent of businesses do not have a documented content strategy. While at first glance, we may not think we need a content marketing strategy as financial institutions—that we have larger fish to fry—we may be missing out on a valuable way to connect with our clients and p …
Your Purpose: Building a Human-Centered, Unstoppable Future
by James Robert Lay on February 8, 2021
Are you building your financial brand purpose? There’s a major difference between banking on purpose and banking within the confines of traditional vision and mission statements.
Gratitude: The #1 Element for Success in 2021 (With Sam Kilmer)
by James Robert Lay on February 2, 2021
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Brief Summary of Episode #64
Preparing for the Wrecking Ball in the Boardroom (With Kirk Drake)
by James Robert Lay on February 2, 2021
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Brief Summary of Episode #63 Every FinTech uses AI. Some gain competitive advantage. Others solve old problems in new ways. All see better results than their non-AI competitors. FinTechs are creating the future. Yet most banks and credit unions aren't even thinking about AI. Why is th …
Putting Love and Respect Back into Banking (With Kerry-Ann Betton Stimpson)
by James Robert Lay on January 26, 2021
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Brief Summary of Episode #62
Clearing the Obstacles to Digital Growth (With Sam Kilmer and Joe Welu)
by James Robert Lay on January 25, 2021
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Brief Summary of Episode #61
Creating a Sustainable Competitive Advantage (With Matt Monge)
by James Robert Lay on January 19, 2021
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Brief Summary of Episode #60
The Internal Marketing Podcast: Building Brands with Employee Social Media Advocacy
by James Robert Lay on January 18, 2021
Because people trust and want to connect with other people, company brands need to engage and empower their employees as advocates in the digital space. This episode dives into how brands can get started and grow with employee social media advocacy.
The Financial Brand: Key Factors Separating Digital Banking Winners From Losers
by James Robert Lay on January 18, 2021
The pandemic sharply skewed new account growth away from community institutions. Yet the full story has not played out. There are threats and opportunities for all sectors of the industry. The most important elements for success in a pandemic-influenced digital world are explored here …