Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video
by James Robert Lay on August 21, 2020
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Communication, both internally and externally, is core to how your financial brand is perceived by others. But how do you communicate with courage and confidence in a socially-distant world? That's the key here because courage, just like this virus, is contagious.
Credit Union Times: Banking on Digital Growth
by James Robert Lay on August 10, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Credit Union Times: What Does it Take for Credit Unions to Drive Digital Growth?
by James Robert Lay on August 7, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles
by James Robert Lay on August 5, 2020
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Health crisis. Financial crisis. Societal crisis. Mental health crisis. The perfect storm of crises hitting people all at once combining together to create exponential chaos and confusion. First, we have the health crisis itself. This pandemic is not going away anytime soon. From the …
Banking on Experience: Transforming Banks and Credit Unions through Digital Growth
by James Robert Lay on August 4, 2020
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
CRMNEXT: Transforming FIs through Digital Growth
by James Robert Lay on August 3, 2020
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.
How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?
by James Robert Lay on August 3, 2020
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Confused. Stressed. Overwhelmed. How does money make you feel? Research continues to find there is a tremendous amount of shame in talking about money. And this is before COVID-19 turned our world upside down.
Banks and Credit Unions Can Use Courage to Guide Consumers Through this Brave New World
by James Robert Lay on July 30, 2020
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The world that we knew no longer exists. The world that is coming, that we are living through right now, will be the new normal. You can move forward with confidence in this brave new world. How might you ask? What can we do to effectively break free from the confusion and chaos of th …
Does the Financial Industry Really Need Another Book?
by James Robert Lay on July 30, 2020
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According to Google, the total number of books ever published is an impressive 130,000,000. That’s a lot of words to read and countless more letters to process but I digress. So, the question is: Does the world really need another book? Specifically, does it need another marketing boo …
What Does Digital Growth Really Mean?
by James Robert Lay on July 30, 2020
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This is one of the most important, if not the most important question financial brands should be critically thinking about. The vast majority of bank and credit union leaders simply don't understand the concept of digital growth. That's OK. Digital growth builds on top of established …