Lessons from a Digitally-Disrupted Music Industry
by James Robert Lay on September 3, 2020
Brief Summary of Episode #18 Some of you are old enough to remember CDs, right?
Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions
by James Robert Lay on September 3, 2020
In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate and empower financial brand marketing, sales, and leadership teams. I wrote this book to help you. To teach you. To guide you. To transform you. To inspire you. To help you.
Why You Need to Double Down On Content Now (With Michael Bertini)
by James Robert Lay on September 1, 2020
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Brief Summary of Episode #17 There’s a lot of unease about marketing in the COVID-19 world.
5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions
by James Robert Lay on September 1, 2020
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There are a lot of things about the future that are uncertain. The days of promoting and pushing commoditized products are dead. But, at the Digital Growth Institute, there are things that we are certain about. And there is only one way to succeed in sales and marketing in today’s new …
No More Vanity Metrics. Here's How to Track Conversions.
by James Robert Lay on August 31, 2020
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Brief Summary of Episode #16 Do you know when and where your leads are converting?
Why Banking on Digital Growth is a Manifesto
by James Robert Lay on August 28, 2020
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Brief Summary of Episode #15 Since my book came out, I keep hearing the same question.
The 3 Steps You Must Take to Prepare for the Future of Work (With Jon Ogden)
by James Robert Lay on August 28, 2020
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Brief Summary of Episode #14 Not too long ago, ATMs were poised to end bank teller jobs…
High-Pressure Marketing and Sales Strategies Simply Don't Pay
by James Robert Lay on August 28, 2020
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Brief Summary of Episode #13 This week, I’m fielding a question from Jesse in Ohio…
Humanizing Digital Growth in the Financial Industry
by James Robert Lay on August 28, 2020
What's your plan? Or better yet, do you have a plan? What's your plan to move forward with courage and confidence to generate 10X more loans and deposits really now in this post-COVID-19 world? 10X. That’s right, 10X. 10X more loans and deposits. Is that even possible? Is it just hype …
The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy
by James Robert Lay on August 24, 2020
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I want to unlock one of the biggest secrets I share in Banking on Digital Growth. Fair warning: this secret might offend some of you as it has other financial brand marketing sales and leadership teams over the years. First, let’s review the basics of storytelling.