When It Comes to Digital Growth, There’s No More Next Time (With John Oxford)
by James Robert Lay on October 20, 2020
Brief Summary of Episode #32
The Digital Advertising Industry's Dirty Little Secret
by James Robert Lay on October 19, 2020
Brief Summary of Episode #31
The Financial Brand: Google Throws Digital Advertising Curveball at Financial Marketers
by James Robert Lay on October 16, 2020
The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union mark …
Positioning Your Brand Beyond Commoditization
by James Robert Lay on October 14, 2020
Brief Summary of Episode #30
Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union
by James Robert Lay on October 14, 2020
Effective: October 19, 2020
Using Your Brain to Cope With Change (With Melina Palmer)
by James Robert Lay on October 13, 2020
Brief Summary of Episode #29
Digital Growth Doesn’t Mean Doing More
by James Robert Lay on October 12, 2020
Brief Summary of Episode #28
CUES: Commit To A Life Of Progress, Not Perfectionism
by James Robert Lay on October 9, 2020
Rapid iteration is how you move forward, make progress and maximize your future digital growth potential.
Confront Digital Denial With Confidence at Your Financial Brand
by James Robert Lay on October 9, 2020
Digital Denial. It might be the single biggest mistake your financial brand can make. In fact, it may even be deadly. The idea of digital denial is actually closely tied to the three future growth pitfalls that I unpacked in a previous Banking on Digital Growth episode.
A Digital Experience: Marketing to People in the Age of AI
by James Robert Lay on October 7, 2020
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Brief Summary of Episode #27