5 Ways Your Consumer Personas Are Failing Your Financial Brand
by James Robert Lay on July 1, 2020
Do you remember learning to type? Initially, you might have used just two fingers. Then, you switched to using all ten fingers. At first, you probably typed more slowly and made more mistakes than you did with just two fingers. Maybe you even had a moment where you wanted to quit and …
CU 2.0: The Real Meaning of Digital Transformation
by James Robert Lay on June 24, 2020
You want to read James Robert Lay's Banking on Digital Growth. It's a book not about digital tools but rather about the transformation of community financial institutions, credit unions included, into organizations that can compete with and win against the mega banks.
CU Insight: For Financial Institutions, the Solution to Helping Customers During COVID-19 is Simple, Literally
by James Robert Lay on June 22, 2020
Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot of confusion, frustration, and overwhelm. Financially, many people are uncertain and afraid, …
Modern Lending Podcast with James Robert Lay
by James Robert Lay on June 18, 2020
As we all start leaning into the digital marketing world, come hear an industry expert showcase how banks and credit unions are doing the same thing. Let's pay attention to what other competitors are doing in the same space.
Finovate: James Robert Lay, Banking on Digital Growth
by James Robert Lay on June 17, 2020
Talk to your customers in the right way: the importance of creating meaningful connections in fintech and banking.
Stand Out During and After COVID-19 with Purpose-Driven Banking
by James Robert Lay on June 11, 2020
“We’re all in this together.” Throughout the COVID-19 crisis, we’ve heard this statement from government officials, friends, and companies. This call for solidarity highlights an important shift that has been taking place in consumer behavior and capitalism: profit is no longer king; …
Entrepreneur: 8 Books for Shifting Your Entrepreneurial Perspective
by James Robert Lay on June 8, 2020
Getting through trying times isn't easy, but you're never the only one doing it. By looking at how others have dealt with similar difficulties, you can forge a path forward.
The Financial Brand: How Digital Growth Can Save Banks & Credit Unions from Extinction
by James Robert Lay on June 3, 2020
There is no alternative to digital transformation for banks and credit unions, as the COVID-19 pandemic has made clear. Transformation can't happen overnight, but if financial institution leaders build a foundation of empathy, purpose and guidance they can create a powerful advantage.
B2C: Ideas in the Wild: How James Robert Lay is Helping Financial Brands Embrace Digital Transformation
by James Robert Lay on May 29, 2020
The financial industry is experiencing exponential change fueled by new technologies. Today’s consumers make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed …
CU Broadcast: How to "Bank on Digital Growth"
by James Robert Lay on May 28, 2020
Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.