How to Move Forward With Confidence in a Post-COVID-19 World?
by James Robert Lay on May 11, 2020
Brief Summary of Episode #4 What do digital banking, Covid-19, and Frozen 2 have in common? If you use a banking app, will Anna sing you a song about quarantine? Can Olaf handle your online banking and sew you an excellent mask? Not exactly. However, I do tie these three points togeth …
Do Banks and Credit Union Leaders Really Need Another Marketing Book?
by James Robert Lay on May 6, 2020
Brief Summary of Episode #3 In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it require another marketing book? It’s a question I grappled with while writing my upco …
Forget IQ or EQ: What’s Your Financial Brand's Adaptability Quotient (With Jim Marous)
by James Robert Lay on May 5, 2020
Brief Summary of Episode #2 Has anyone ever pushed you into a cold lake you were too scared to jump into?
Digital Growth: What is it and Why it Matters More Than Ever for Financial Brands
by James Robert Lay on May 4, 2020
Brief Summary of Episode #1 Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. In the past few months, we’ve all had to learn to do things differently. …
Banking New England: What The Future Holds After COVID-19
by James Robert Lay on April 14, 2020
The coronavirus pandemic has upended the banking business much more so than the 2008 financial crisis. While banks may be in a better financial condition to weather this storm, the current crisis has had a more profound effect on how they operate and how their customers use their serv …
The Financial Brand: Coronavirus Communication: How Banks Can Take Email to Next Stage
by James Robert Lay on March 26, 2020
The frenetic early days of the COVID-19 crisis made it necessary to break some financial institution emailing rules to get the word out about how to bank remotely. Now that America is settling into new habits, fresh thinking is surfacing about email and the way to push content to cons …
How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis
by James Robert Lay on March 26, 2020
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As your financial brand marketing, sales, and leadership teams work to keep communication lines open with internal and external audiences, one very quick and practical recommendation I've been making to banks and credit unions is deploying remote or virtual meetings with teams and acc …
CUES: Create A Bigger, Better And Brighter Future For Your Members
by James Robert Lay on March 16, 2020
Be a trusted money advisor who can be turned to for anxiety-reducing help.
CUES: Grow Your Slice Of The Digital Pie
by James Robert Lay on March 1, 2020
A successful marketing strategy means defining goals, using data wisely and giving members the starring role.
The Financial Brand: How Financial Marketers Must Prepare as Chrome Cookies Crumble
by James Robert Lay on February 18, 2020
Within two years the third-party cookie will be dead, as Google's Chrome engineers devise privacy-friendly digital replacements, similar to what's already used on the Safari and Firefox browsers. Experts assess the impact and offer suggestions on how banks and credit unions can adapt.