The Financial Brand: Is It Game Over for Community Financial Institutions?
by James Robert Lay on February 3, 2020
Some experts predict the gradual demise of traditional community institutions, squeezed by changed consumer habits, fintech threats and big-bank dominance. It's a bleak outlook for a big piece of the industry. Bank and credit union executives and other commentators say smaller players …
Stop Doing Digital Marketing to Maximize Your Digital Growth Potential in 2020
by James Robert Lay on January 7, 2020
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As digital continues to change the marketing and sales landscape at an exponential pace, particularly in regards to consumer behavior and competitive threats, there is an exponential increase in complexity associated with the rise of technology that has many of us working as if we are …
Credit Union Times: Credit Union Marketers to Focus on Values, Financial Wellness in 2020
by James Robert Lay on January 3, 2020
Americans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being threatened because the state of the union is divided, according to one marketing firm. It is a p …
Wrapping up 2019: The End of a Decade for Bank Digital Marketing
by James Robert Lay on December 20, 2019
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As we come to the end of not only another year, but another decade, I am humbled to see the Digital Growth community grow from a couple of hundred financial brand marketing and sales leaders to now over 6,000 people from around the world. You are the reason we continue our mission to …
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The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever
by James Robert Lay on April 1, 2019
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All April Fools' Day jokes aside, I hope you and your financial brand are off to a great start for 2019 as we begin Q2 and well on your way to maximizing your digital growth potential.
Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data
by James Robert Lay on May 18, 2018
Your ability to use Google Analytics as you know it today is going away on May 25th unless you take action before then as Google recently launched new data retention controls.
Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data
by James Robert Lay on May 18, 2018
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Your ability to use Google Analytics as you know it today is going away on May 25th unless you take action before then as Google recently launched new data retention controls.
The New Marketing C-Suite Title for Banks and Credit Unions
by James Robert Lay on January 17, 2018
Our recent digital marketing planning engagements with banks and credit unions revealed a troubling trend. CEOs don’t trust financial marketers.
The New Marketing C-Suite Title for Banks and Credit Unions
by James Robert Lay on January 16, 2018
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Our recent digital marketing planning engagements with banks and credit unions revealed a troubling trend. CEOs don’t trust financial marketers.