Website Secret Shopping 101: A Guide to Uncovering Consumer Journey Blind Spots
by James Robert Lay on September 10, 2024
Many financial brand leaders are unsure where to begin when it comes to secret shopping their website and often feel intimidated by the process—if they even know what website secret shopping is. That’s why on this episode of the Practical Perspectives series, James Robert Lay and Audr …
Social Listening: Lessons from Frost Bank’s Customer Experience
by James Robert Lay on September 9, 2024
Financial institutions often struggle to manage and appropriately respond to online feedback, especially negative reviews, risking the loss of potential loyal customers. Statistics reveal that a single negative review can severely damage a brand’s reputation, requiring up to 40 positi …
Three Common Website Secret Shopping Objections Debunked
by James Robert Lay on September 4, 2024
Many financial brands may not realize that their websites could be their biggest sales blind spots due to lack of proper evaluation. Without secret shopping, banks and credit unions may not identify critical issues that could be causing them to lose out on potential loans and deposits …
The Future of Banking: Insights on Change, Learning, and Transformation
by James Robert Lay on September 3, 2024
In a rapidly changing world driven by exponential technological advancements like AI, many leaders, teams, and organizations struggle to keep pace. This creates a widening gap between linear human perception and the exponential nature of change, leading to feelings of fear, stagnation …
Financial Freedom Made Easy: Gordon Stein’s Cashflow Recipes
by James Robert Lay on August 28, 2024
It’s not surprising that a significant portion of Americans are struggling with their finances, with many living paycheck to paycheck. Even those working within financial institutions are not immune to these issues.
Why Are You Here? Challenging Leaders to Find Meaning and Motivation
by James Robert Lay on August 27, 2024
As financial brand leaders navigate the complexities of a post-COVID world, the economic shifts, and the rise of artificial intelligence, feelings of exhaustion and burnout are rampant. Leaders and team members alike are struggling to stay engaged and find fulfillment in their roles. …
The $10,000 Website: Underestimating the Value of Digital in Financial Services
by James Robert Lay on August 20, 2024
Many financial brands are underinvesting in their digital sales channels, especially their websites, in 2024. Organizations often view their website as a one-time cost rather than an ongoing investment and fail to recognize its critical role in the customer buying journey. Failing to …
Leading Beyond Fear: Taking Action to Conquer Doubt and Drive Growth
by James Robert Lay on August 19, 2024
Many leaders struggle with the fear of change, failure, uncertainty and not being good enough. Left unchecked, fear can become debilitating and prevent you from taking the actions needed to move forward. You may find yourself procrastinating, doubting your abilities and resisting need …
If I Were a Bank CEO: Empowering Change for Financial Leaders
by James Robert Lay on August 13, 2024
Many financial brands struggle to adapt to the rapidly changing landscape of digital banking, often feeling overwhelmed and uncertain about how to maintain growth and customer engagement in the face of continuous technological and market changes.
Overcoming Onboarding Blind Spots for Banks and Credit Unions
by James Robert Lay on August 12, 2024
Are you aware of the number of loans and deposits you're losing due to blind spots in your bank's or credit union's onboarding experience? According to the Digital Banking Report, 46% of newly opened accounts go inactive within the first year.