Study the Switch: What Inspires Consumers to Change Behaviors? (with Derik Sutton)
by James Robert Lay on December 20, 2022
Brief Summary of Episode #256
Everybody Writes: Putting in the Reps in Written Content (with Ann Handley)
by James Robert Lay on December 20, 2022
Brief Summary of Episode #255
How Financial Brands Can Bridge the Emotional Gap in Customer Loyalty
by Audrey Cannata on December 15, 2022
“Too many banks still look at their customers as account holders rather than people who have emotional expectations in their relationship with different brands.” -Marc Whitehead Imagine that you need help from your bank today. The first thing they’ll say to you is something like, “Let …
Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy (with Mark Arnold)
by James Robert Lay on December 13, 2022
Brief Summary of Episode #254
A Segment of One: Collaborating in Personalizing the Credit Union Experience
by James Robert Lay on December 12, 2022
Brief Summary of Episode #253
Sell Yourself: Having a Sales Plan for Your Personal Brand (with Dr. Cindy McGovern)
by James Robert Lay on December 6, 2022
Brief Summary of Episode #252
The Future of Digital Lending: Alternative Data, Embedded Finance, and Inclusivity (with Jeff Keltner)
by James Robert Lay on December 5, 2022
Brief Summary of Episode #251
The One-Number Budget: Ending the Silent Epidemic of Financial Stress
by Audrey Cannata on November 30, 2022
“The discussion has to start with a lifetime perspective. What are they really working toward? What are they trying to accomplish?” -John Crane Let’s face it: Most Americans have an unhealthy relationship with money. Budgeting makes them feel stressed out and hopeless about ever reach …
Opening Your Mind to Open Data, Open Banking, and Open Finance
by Audrey Cannata on November 30, 2022
“Data is a proxy for money. You don't have a pile of money to bank anymore. All you have is ones and zeros…The idea of open banking, open data, is just the idea that people should be able to access and share that data wherever they want.” -Jane Barratt Anyone who works in banking or f …
Setting the Benchmark for the Customer Experience in Finance
by James Robert Lay on November 28, 2022
Brief Summary of Episode #250