Stop Banking on Mistakes: Ditching Banking Processes for Outcomes (with Matt Wallaert)
by James Robert Lay on January 23, 2023
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Brief Summary of Episode #265
Part 2: Are You Thinking Like a Brand, Not a Bank?
by Audrey Cannata on January 16, 2023
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“Mission as a product allows you to cast a really important and effective net exactly where you want to cast it.” -Allison Netzer “What if your mission was your product?” Imagine selling your mission as your primary service, rather than just selling your banking services themselves.
Help First, Sell Second: A Focus on Helping in Personal Branding (with Pattie Ehsaei)
by James Robert Lay on January 16, 2023
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Brief Summary of Episode #264
Ditching “No, Because” for “Yes, And”: Staying Positive in Uncertain Times (with Eric Cook)
by James Robert Lay on January 11, 2023
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Brief Summary of Episode #263
Painting Your Life’s Picture: The Death and Finances Conversation (with Emily Cisek)
by James Robert Lay on January 10, 2023
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Brief Summary of Episode #262
Are You Thinking Like a Brand, Not a Bank?
by Audrey Cannata on January 9, 2023
“Brand speaks the language of returns every single time. There's really not a way you can look at it where it doesn't provide a return.” -Allison Netzer Financial institutions struggle with branding. They often focus so narrowly on being a good bank that they forget how to be a good b …
Content is a Conversation: Digital Marketing for Financial Brands and Services (with Anna Wolf)
by James Robert Lay on January 9, 2023
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Brief Summary of Episode #261
Optimize and Prioritize: Aligning Your Organization’s Digital Growth Initiatives (with Jennifer Poniatowski)
by James Robert Lay on January 3, 2023
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Brief Summary of Episode #260
Co-Opting Community: Transforming the Indirect Lending Experience (with Joe Ehrhardt)
by James Robert Lay on January 2, 2023
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Brief Summary of Episode #259
Believe It and Live It: Inspiring Exponential Growth in Your Teams (with Marco Santos)
by James Robert Lay on December 27, 2022
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Brief Summary of Episode #258