Niche Banking: The Cure for Financial Stress?
by Audrey Cannata on July 28, 2022
"Through a focus on a niche market, you have the ability to go deep when the vast majority of other brands have historically gone wide in market positioning.” -James Robert Lay
Financial Brands: What's Your Marketing Problem?
by Audrey Cannata on July 28, 2022
"What are we doing? How are we doing it? We call it educate, engage, convert. If we can get you the information in an engaging way, you're going to come to us.” -Bo McDonald
Spinning Small Behaviors into Tiny Habits (with Audrey Cannata)
by James Robert Lay on July 26, 2022
Brief Summary of Episode #214
The 90-Day Growth Methodology to Achieve Exponential Growth
by James Robert Lay on July 26, 2022
"How can we best plan for future growth in a world that is unpredictable and full of change?" This is a timely question as financial brands and fintech enter into the "strategic planning season." And to be honest, it's my favorite time of the year. It's the moment we reach the summit …
Banking as a Service: Optimizing Your Product (with John Dangoia)
by James Robert Lay on July 25, 2022
Brief Summary of Episode #213
Bringing People Along Through Purpose-Driven Change (with Frank Chisholm)
by James Robert Lay on July 19, 2022
Brief Summary of Episode #212
An Ambassador for the Brand: What’s Next for Digital Marketing? (with Jelaire Grillo)
by James Robert Lay on July 18, 2022
Brief Summary of Episode #211
The Exponential Growth Curve of Voice Banking
by James Robert Lay on July 12, 2022
Brief Summary of Episode #210
Maximize Your Onboarding and Never Lose a Customer Again (with Audrey Cannata)
by James Robert Lay on July 11, 2022
Brief Summary of Episode #209
Rediscovering the Lost Art of Customer Onboarding (with JJ Slygh)
by James Robert Lay on July 6, 2022
Brief Summary of Episode #208