The 1% Barrier in Digital Transformation (with David Brear)
by James Robert Lay on May 11, 2022
Brief Summary of Episode #192
The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
by James Robert Lay on May 11, 2022
The endless flow of information on social media, blog posts and news sites provides invaluable intelligence for bank marketers about their own institution and competitors. However, the insights can be hard to extract. Google Alerts and social monitoring tools help marketers to mine th …
Financial Brand Lessons From the Real-Life Rookie
by Audrey Cannata on May 11, 2022
"Life is not all easy and it’s not all hard. It’s what we make of it.” -Jim Morris Adversity is a part of life and our failures shouldn’t define us. Too often, people allow their minor stumbles to become full-on obstacles. This is the intriguing topic of a discussion on a recent Banki …
Making Emotional Deposits Thru Social Media (with Liz McIntyre)
by James Robert Lay on May 10, 2022
Brief Summary of Episode #191
The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy
by James Robert Lay on May 10, 2022
In stark contrast to the traditional approach to banking — geographic market focus and undifferentiated products — there is now a niche market for nearly every business and demographic. To capitalize on the opportunity, banks must find the right segment, features and technology to suc …
Does Your Financial Brand Have the Drive for Dramatic Digital Transformation?
by Audrey Cannata on May 10, 2022
"Most businesses today need a dramatic digital transformation in order to continue to be successful.” -Howard Tiersky Even the world’s most beloved brands are at risk of extinction if they don’t evolve. Traditional financial brands face enormous challenges from the digital world, yet …
Tackling Risk Management Head-On (with Amanda Cohen)
by James Robert Lay on May 4, 2022
Brief Summary of Episode #190
Keeping 'People, People, People' in Financial Brand Innovation
by Audrey Cannata on May 4, 2022
"There are certain elements that make up a modern, forward-thinking bank culture, and it starts with people, people, people.” -Andrew Witherbee Innovation takes openness and collaboration. For financial brands, this often means making a significant cultural change that welcomes challe …
Does Your Financial Brand’s Data Need Some Spring Cleaning?
by Audrey Cannata on May 3, 2022
"As leaders, it’s about communication and transparency - communicating often and frequently about why you’re changing, what your goals are, and what it means.” -Laura Byers Most financial brands have a treasure trove of data about their customers, but they don’t know how to dig throug …
Breaking the Bad Habits of Strategic Planning (with Todd Feldman)
by James Robert Lay on May 2, 2022
Brief Summary of Episode #189