Banking on Your Community in a Digital World (with Jeff Marsico)
by James Robert Lay on May 31, 2022
Brief Summary of Episode #197
The Financial Brand: How Banks Can Improve Digital Marketing by Using Their Own Data
by James Robert Lay on May 27, 2022
New policies from Apple, Google and others are cutting the flow of third-party data banks and credit unions use in their digital marketing. Maximizing use of 'first-party' data has become essential. However, the change could bring benefits that exceed what is being lost.
Bad Habits: The Best Way to Ruin Your Strategic Planning
by Audrey Cannata on May 27, 2022
"If you don’t talk about what you mean by change, then you’re never going to get a shared understanding of change.” -Todd Feldman
The Power of Personal Branding in the Financial World
by Audrey Cannata on May 26, 2022
"What people have learned to value is that the individual person is more important than the overall brand.” -Donnie Boivin
Social Media for Financial Brands, It's All About Engagement
by Audrey Cannata on May 25, 2022
"Social media now is about engagement. If there is no engagement, then you have no social media presence.” -Liz McIntyre
The Seismic Shift in Personal Branding (with Kyle Lacy)
by James Robert Lay on May 24, 2022
Brief Summary of Episode #196
Chasing the Ultimate Customer Experience (with Todd Treadway)
by James Robert Lay on May 23, 2022
Brief Summary of Episode #195
The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
by James Robert Lay on May 23, 2022
Financial marketing has become mind-numbingly complex as data and technology innovations show no signs of slowing. The impact of artificial intelligence alone is daunting. Key strategic and tactical suggestions will help cut through the chaos.
Filling the Gap in Your Digital Growth (with Audrey Cannata)
by James Robert Lay on May 17, 2022
Brief Summary of Episode #194
When Expecting an Experience Falls Flat (with Jay Baer)
by James Robert Lay on May 17, 2022
Brief Summary of Episode #193