CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose
by James Robert Lay on December 7, 2020
Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.
CUES: Build Trust In A Digital-First World Through StorySelling
by James Robert Lay on December 7, 2020
Make your members the heroes of your credit union’s marketing and not the other way around.
Meaningful Metrics: Tracking Conversions at Your Financial Brand
by James Robert Lay on December 7, 2020
We’ve talked time and again about financial brands getting stuck “doing” digital and not creating space to work in one of the other operating environments: learning, thinking, and reviewing.
Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry
by James Robert Lay on December 4, 2020
Close your eyes for a moment. I want to take you back to the year 2007. What was life like for you back then? In the digital world: YouTube was just a little over two years old, Facebook had just opened up to the public after being a platform that was exclusively limited to college st …
Building a Bigger, Better, and Brighter Future (With Mina Worthington)
by James Robert Lay on December 1, 2020
Brief Summary of Episode #48
How to Redefine Leadership (With Rich Jones)
by James Robert Lay on November 30, 2020
Brief Summary of Episode #47
Three Exponential Growth Insights (With James Carbary)
by James Robert Lay on November 24, 2020
Brief Summary of Episode #46 I'm driven by purpose. I want to add soul to my work. How can I create and distribute content that matters to people? For me, the answer lay in starting a podcast. A successful podcast means more than generating impressive download numbers. It means creati …
Creating Servant-Oriented Content (With Lynne Jarman-Johnson)
by James Robert Lay on November 23, 2020
Brief Summary of Episode #45
LAABS: Love as a Growth Strategy
by James Robert Lay on November 19, 2020
This week, we are joined by best-selling author of "Banking on Digital Growth" James Robert Lay to talk about what successful growth looks like within an organization. Why do processes and technologies often fail and why might being purpose-driven be the answer? Find out the answers t …
The Role of Images in Financial Brand Storytelling (With Andy Janning)
by James Robert Lay on November 17, 2020
Brief Summary of Episode #44