Unlocking Website Potential: Asking the Right Questions
by James Robert Lay on October 1, 2024
Many financial institutions struggle with understanding why their websites lose out on potential loans and deposits. Often, the questions they ask in feedback forms fail to distinguish between different user journeys, leading to misleading insights and uninformed decisions.
Unlocking Loan and Deposit Growth Through Data
by James Robert Lay on September 16, 2024
Financial brand marketing and sales leaders face the challenge of consistently making new connections that lead to loan and deposit growth. They often struggle to leverage data and customer insights effectively to deepen relationships, which is crucial for fostering new connections an …
Financial Freedom Made Easy: Gordon Stein’s Cashflow Recipes
by James Robert Lay on August 28, 2024
It’s not surprising that a significant portion of Americans are struggling with their finances, with many living paycheck to paycheck. Even those working within financial institutions are not immune to these issues.
If I Were a Bank CEO: Empowering Change for Financial Leaders
by James Robert Lay on August 13, 2024
Many financial brands struggle to adapt to the rapidly changing landscape of digital banking, often feeling overwhelmed and uncertain about how to maintain growth and customer engagement in the face of continuous technological and market changes.
Overcoming Onboarding Blind Spots for Banks and Credit Unions
by James Robert Lay on August 12, 2024
Are you aware of the number of loans and deposits you're losing due to blind spots in your bank's or credit union's onboarding experience? According to the Digital Banking Report, 46% of newly opened accounts go inactive within the first year.
Reduce Cognitive Load for Better Conversion
by James Robert Lay on July 23, 2024
A significant issue facing financial brands is the overwhelming number of choices and decisions account holders and prospective account holders face daily. This cognitive load can lead to a poor shopping experience on financial websites, resulting in the loss of millions in loans and …
Boosting Loans and Deposits with Data-Driven Insights
by James Robert Lay on July 2, 2024
Financial brands often struggle with unseen gaps in their marketing and sales systems, leading to lost loans and deposits. Understanding the "what" and "why" behind consumer behavior is critical, but many financial institutions lack clarity and actionable insights. In this episode of …
Expert Panel Insights: Challenges and Opportunities for Banks and Credit Unions
by James Robert Lay on June 24, 2024
This panel discussion at the CuneXus Symposium addresses key challenges faced by credit unions, such as achieving positive loan growth, fostering loyalty, differentiating lending products, enhancing member experiences, preventing fraud in digital account openings, managing liquidity, …
Navigating the AI Hype Cycle in the Financial Industry
by James Robert Lay on June 17, 2024
AI is creating a lot of buzz across industries, but where are we in the AI hype cycle? Uncertainty about AI’s place in the cycle confuses financial leaders about future growth. These negative emotions are enhanced by the godown curves of the hype cycles and the natural human resistanc …
Meaning is the Mission: Creating a Brighter Financial Future Together
by James Robert Lay on June 12, 2024
Emotional and psychological barriers like fear, imposter syndrome, and perfectionism can severely limit leaders' effectiveness. Leaders often avoid directly dealing with these barriers due to fear of failure, fear of success, or a deep-seated sense of inadequacy. Additionally, there's …