Digital Exploration: Finding Hidden Gold with Website Secret Shopping
by James Robert Lay on March 12, 2024
Brief Summary of Episode #382
2050 Vision: Shaping the Future of Financial Brands Today (with Dan Sullivan)
by James Robert Lay on March 11, 2024
Brief Summary of Episode #381
The 1994 Effect: How Age Shapes Digital Perception and Behavior
by James Robert Lay on March 5, 2024
Brief Summary of Episode #380
The Financial Brand: Why Banks Are Saying Goodbye To the CMO
by James Robert Lay on March 5, 2024
One of the major issues facing CMOs is showing the value they bring to their organizations. While the impact of a chief revenue officer or chief financial officer can be easily demonstrated with data points, the value of marketing is much harder to analyze.
The Financial Brand: AI Will Be Critical to Delivering End-to-End Customer Journeys
by James Robert Lay on March 5, 2024
The Financial Brand Forum Highlight To turn potential leads into paying customers, many banks will need to develop marketing toolkits that combine the latest AI tools, robust customer data and new digital marketing techniques.
Beyond Acquisition: Mastering the Art of Customer Retention (with Kelly Chambers)
by James Robert Lay on March 4, 2024
Brief Summary of Episode #379
Discipline is Destiny: The Path to Growth and Freedom for Financial Leaders (with Audrey Cannata)
by James Robert Lay on February 27, 2024
Brief Summary of Episode #378
Leadership and the Hero's Journey: A Path to Personal and Professional Transformation (with Joe Byerly)
by James Robert Lay on February 26, 2024
Brief Summary of Episode #377
The Strategy Sprint: Mapping Your Digital Growth Marathon (with Bryn Conway)
by James Robert Lay on February 20, 2024
Brief Summary of Episode #376
Shaping Financial Futures: The Financial Gym's Coaching Revolution (with Shannon McLay)
by James Robert Lay on February 19, 2024
Brief Summary of Episode #375