Digital Marketing Strategy v. Tactics for Banks and Credit Unions
by James Robert Lay on February 27, 2017
Conference season is just getting started. And no matter what conference you attend, you're guaranteed to hear some digital marketing tips, tricks, and tactics that promise to help you get ahead and beat your competition.
Four Things to Consider When Building Your New Bank or Credit Union Website
by Jonathan Lay on January 17, 2017
Building your new bank or credit union website should be treated as a process.
How to Build a Bank or Credit Union Website That Sells in Just Four Months
by Jonathan Lay on December 13, 2016
I can already hear the skepticism.
Simplify Your Bank or Credit Union Content Marketing by Helping First and Selling Second
by Jonathan Lay on September 28, 2016
Content marketing is misunderstood by most financial marketers.
Three Simple Steps to Plan Your Bank or Credit Union Digital Marketing Strategy
by James Robert Lay on September 9, 2016
As you began to look towards planning your digital marketing, I’d like for you to stop.
The One Minute Website Fix That Will Grow Your Bank or Credit Union
by James Robert Lay on August 4, 2016
We review dozens of bank and credit union websites each month as part of our Digital Growth Blueprint engagement through both heat maps and live user testing.
6 Ways to Simplify Your Bank or Credit Union Website Development Process
by James Robert Lay on July 21, 2016
Building a new website for your bank or credit union can be a complicated and time-consuming process. And considering the fact that as much as 80%-90% of your business comes from your website, this process should not be taken lightly.
Video: Why Banks and Credit Unions Should Tell a Digital Story That Sells
by James Robert Lay on May 18, 2016
I had the opportunity to speak about the importance of Digital StorySelling to over 500 financial marketers at the CUNA Marketing and Business Development Council Conference.