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James Robert Lay

Posts by James Robert Lay

The Financial Brand: How Emotion Drives Customer Loyalty in Banking

No longer driven solely by products and rates, bank loyalty is increasingly tied to the emotional connection that banks create between themselves and those they serve. To make the most of their relationships, financial institutions must demonstrate predictability and honesty, and spea …

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The Art of Allowance: Grow Kids’ Wealth with Non-Monetary Deposits

James Robert Lay joined The Art of Allowance Podcast with John Lanza of The Art of Allowance Project by Snigglezoo to discuss growing kids’ wealth with knowledge deposits.

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Bridging IQ and EQ: Why Innovation Is Only As Good As Communication (with Greg Palmer)

Brief Summary of Episode #266

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Stop Banking on Mistakes: Ditching Banking Processes for Outcomes (with Matt Wallaert)

Brief Summary of Episode #265

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Help First, Sell Second: A Focus on Helping in Personal Branding (with Pattie Ehsaei)

Brief Summary of Episode #264

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Ditching “No, Because” for “Yes, And”: Staying Positive in Uncertain Times (with Eric Cook)

Brief Summary of Episode #263

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Painting Your Life’s Picture: The Death and Finances Conversation (with Emily Cisek)

Brief Summary of Episode #262

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Content is a Conversation: Digital Marketing for Financial Brands and Services (with Anna Wolf)

Brief Summary of Episode #261

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Optimize and Prioritize: Aligning Your Organization’s Digital Growth Initiatives (with Jennifer Poniatowski)

Brief Summary of Episode #260

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Co-Opting Community: Transforming the Indirect Lending Experience (with Joe Ehrhardt)

Brief Summary of Episode #259

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