Drop Your Ego: Content Marketing and Lead Generation in the Digital Age (with Mark Lachance)
by James Robert Lay on November 22, 2022
Brief Summary of Episode #248
Digital Communities: Defying the Social Media Outrage Culture (with Gina Bianchini)
by James Robert Lay on November 21, 2022
Brief Summary of Episode #247
The Financial Brand: Top Marketing Challenges for 2023 and How to Overcome Them
by James Robert Lay on November 18, 2022
Experts foresee four major trends facing financial institution marketers in 2023: budget challenges, rate card changes, digitalized conversational marketing, and hyper-personalized content marketing. Insights into these trends will assist CMOs to manage the impact and seize the opport …
Data Strategy: Maximizing Digital Growth for Your Credit Union (with Anne Legg)
by James Robert Lay on November 14, 2022
Brief Summary of Episode #246
The Obstacle Is the Way: Take Back Control of Your Narrative (with Audrey Cannata)
by James Robert Lay on November 14, 2022
Brief Summary of Episode #245
Beyond Sticky: Moving Past the Commodity of Price (with Martha Bartlett Piland)
by James Robert Lay on November 8, 2022
Brief Summary of Episode #244
The Divorce Money Guide: Leveling the Financial Playing Field in Divorce (with Tracy Coenen)
by James Robert Lay on November 8, 2022
Brief Summary of Episode #243
Prioritize, Never Sacrifice: Your Money Vehicle to Financial Literacy (with Jedidiah Collins)
by James Robert Lay on November 1, 2022
Brief Summary of Episode #242
"Conotext” in Digital Marketing: The Paradox of Choice in Digital Channels (with Jim Craig)
by James Robert Lay on October 31, 2022
Brief Summary of Episode #241
Story-Selling: Targeting Your Audience Through Decentralized Communication (with Sarah Cooke)
by James Robert Lay on October 25, 2022
Brief Summary of Episode #240