The Seismic Shift in Personal Branding (with Kyle Lacy)
by James Robert Lay on May 24, 2022
Brief Summary of Episode #196
Chasing the Ultimate Customer Experience (with Todd Treadway)
by James Robert Lay on May 23, 2022
Brief Summary of Episode #195
The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
by James Robert Lay on May 23, 2022
Financial marketing has become mind-numbingly complex as data and technology innovations show no signs of slowing. The impact of artificial intelligence alone is daunting. Key strategic and tactical suggestions will help cut through the chaos.
Filling the Gap in Your Digital Growth (with Audrey Cannata)
by James Robert Lay on May 17, 2022
Brief Summary of Episode #194
When Expecting an Experience Falls Flat (with Jay Baer)
by James Robert Lay on May 17, 2022
Brief Summary of Episode #193
The 1% Barrier in Digital Transformation (with David Brear)
by James Robert Lay on May 11, 2022
Brief Summary of Episode #192
The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
by James Robert Lay on May 11, 2022
The endless flow of information on social media, blog posts and news sites provides invaluable intelligence for bank marketers about their own institution and competitors. However, the insights can be hard to extract. Google Alerts and social monitoring tools help marketers to mine th …
Making Emotional Deposits Thru Social Media (with Liz McIntyre)
by James Robert Lay on May 10, 2022
Brief Summary of Episode #191
The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy
by James Robert Lay on May 10, 2022
In stark contrast to the traditional approach to banking — geographic market focus and undifferentiated products — there is now a niche market for nearly every business and demographic. To capitalize on the opportunity, banks must find the right segment, features and technology to suc …
Tackling Risk Management Head-On (with Amanda Cohen)
by James Robert Lay on May 4, 2022
Brief Summary of Episode #190