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James Robert Lay

Posts by James Robert Lay

Digital Growth is Not a Marketing Strategy

There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth? How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust throu …

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Channeling Your Digital Growth Strategy in 2021

For many banks, credit unions, and other financial institutions, 2020 just felt like we were trying to survive — just trying to get through the year. Because of the COVID-19 pandemic, it was hard for organizations in virtually any industry to make progress towards the plans and goals …

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It Takes a Village: Why the Best SEO Is Local (With Scott Gardner)

Brief Summary of Episode #103

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The 3 Biggest Opportunities in Small Business Lending (With Gord Baizley)

Brief Summary of Episode #102

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Essential Digital Marketing Trends for Banks and Credit Unions in 2021

Let's go back in time to 2020. Who would've ever thought that we would've lived through and experienced what we did in one year’s time? What a century 2020 was for us all.

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Digital Training for Employees: Bringing Focus to the Customer Experience (With John Findlay)

Brief Summary of Episode #101

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Top 10 Key Insights from Our First 100 Podcast Episodes

Brief Summary of Episode #100

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To Bot or Not to Bot? That Is the Question

Brief Summary of Episode #99

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The Most Human Company Wins (With Mark Schaefer)

Brief Summary of Episode #98

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Thought Leadership: Differentiate with Content Marketing

Brief Summary of Episode #97

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