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James Robert Lay

Posts by James Robert Lay

Niche Is the New Local: A Fireside Chat

Brief Summary of Episode #111

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Helping Customers Escape the Scarcity Mindset with Financial Brand Storytelling (with Justin Breen)

Brief Summary of Episode #110

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Predicting FinTech & Strategies to Stay Relevant (with Alex Sion)

Brief Summary of Episode #109

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The Financial Brand: 5 Ways to Ensure Your Banking Website Works in a Digital-First Economy

Some institutions still basically run 'digital brochure' websites when advanced players are incorporating video and other leading-edge techniques. Want to know what works and what's a turnoff? Try asking some consumers.

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Driving Digital Sales in Financial Services in 2021: What’s Changed

The last sixteen months have introduced so much change and upheaval that only now have those of us in the financial realm had the time to stop, take stock, and see how things are different.

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Creating Value Through Focus in the Finance Industry (with Bradley Leimer)

Brief Summary of Episode #108

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Educating & Creating a Better Customer Experience within Banking (with Paul Long)

Brief Summary of Episode #107

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The Impact of One Bad Review: Strategies for Improving the Ratings System Experience

Brief Summary of Episode #106

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Content Creation: The Skill of the Decade (With Jennifer Beeston)

Brief Summary of Episode #105

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Why Conversational Content Wins (With Madeline Anderson-Balmer)

Brief Summary of Episode #104

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