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James Robert Lay

Posts by James Robert Lay

Digital Growth: A Travelogue (with Deborah Lumpkin)

Brief Summary of Episode #120

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Being Human at Every Turn: Sales & Customer Experience (with James Gilbert)

Brief Summary of Episode #119

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Are You Wasting Your Sales Team's Time? (with Chris Beall)

Brief Summary of Episode #118

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Why You’ve Been Overlooking the Female Financial Market (with Brian Harris)

Brief Summary of Episode #117

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Marketing Automation: Data-Driven or Death by Data? (with Kristin Harrison)

Brief Summary of Episode #116

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Consumer Personas: Obtaining Executive Buy-In on Niching

Brief Summary of Episode #115

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Catalyst News: James Robert Lay: Pandemic Digital Transformation Was ‘Just a Warmup’

You think digital transformation was rapid during the COVID-19 pandemic? That was just a warmup for the future, according to James Robert Lay, a digital marketing strategist slated to present insights on the “Rise of Self-Service Banking” at Catalyst Corporate’s 2021 Economic & Pa …

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Delivering a More Human Experience Through Automation (with Jeff Ward)

Brief Summary of Episode #114

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Building Your Financial Brand's Website (with Laura Dolan)

Brief Summary of Episode #113

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4 Types of Attribution: Measuring Conversion & Acquisition

Brief Summary of Episode #112

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