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James Robert Lay

Posts by James Robert Lay

The 4 Fears Stopping Your Team's Digital Growth

Brief Summary of Episode #19

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Lessons from a Digitally-Disrupted Music Industry

Brief Summary of Episode #18 Some of you are old enough to remember CDs, right?

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Why You Need to Double Down On Content Now (With Michael Bertini)

Brief Summary of Episode #17 There’s a lot of unease about marketing in the COVID-19 world.

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No More Vanity Metrics. Here's How to Track Conversions.

Brief Summary of Episode #16 Do you know when and where your leads are converting?

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Why Banking on Digital Growth is a Manifesto

Brief Summary of Episode #15 Since my book came out, I keep hearing the same question.

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The 3 Steps You Must Take to Prepare for the Future of Work (With Jon Ogden)

Brief Summary of Episode #14 Not too long ago, ATMs were poised to end bank teller jobs…

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High-Pressure Marketing and Sales Strategies Simply Don't Pay

Brief Summary of Episode #13 This week, I’m fielding a question from Jesse in Ohio…

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Humanity of Digital Growth

Brief Summary of Episode #12 The most important element of digital growth is not technology. It’s not sales. It’s not marketing. In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country. Humanity. I’ve ta …

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If You Weren't Already Thinking About Mindstates, You Should Now (With Will Leach)

Brief Summary of Episode #11 Financial brands tend to try to appeal to logic in their marketing.

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Face-to-Face Communication in a Socially-Distant Age

Brief Summary of Episode #10 It’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it. It proved how, too. Face-to-face interactions through video. On the latest episode of Banking on Digital Growth, I cover why face-to …

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