Beyond Traffic: Enhancing User Experience on Campaign Landing Pages
by James Robert Lay on July 22, 2024
Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits. To o …
The Digital Growth Blueprint: A Roadmap for Financial Brands
by James Robert Lay on July 16, 2024
Over 80% of financial brands lack a clear digital growth strategy, leading to confusion and misalignment among marketing, sales, and leadership teams. This results in organizations getting stuck in cycles of chaos and conflict, unable to effectively address core fears related to chang …
The Cost of Internal Misalignment: Benchmarking Your Website
by James Robert Lay on July 8, 2024
Internal misalignment could be costing your bank or credit union millions of dollars. Many financial brands, while confident about their service and experience, may actually be failing to align their internal messaging and strategies. In this episode of the Practical Perspectives seri …
Mind, Body, Wallet: The Interconnected Path to Financial Well-being
by James Robert Lay on June 25, 2024
The commonly held belief that financial well-being is the starting point for achieving overall life satisfaction is misguided. Despite the increased focus on financial literacy and education, financial stress and anxiety are at an all-time high, with many people failing to achieve tru …
Seeds of Trust: Nurturing Growth in the Age of AI for Banks and Credit Unions
by James Robert Lay on June 18, 2024
Discover why EQ plus AQ surpasses IQ and how emotional intelligence can drive your financial brand's growth, just as it has for iconic brands like John Deere since the late 1800s. In this episode of the Practical Perspective series, we will revisit the basics of sowing seeds of trust …
Navigating the AI Hype Cycle in the Financial Industry
by James Robert Lay on June 17, 2024
AI is creating a lot of buzz across industries, but where are we in the AI hype cycle? Uncertainty about AI’s place in the cycle confuses financial leaders about future growth. These negative emotions are enhanced by the godown curves of the hype cycles and the natural human resistanc …
The Exponential IDEAS Framework: Turning Insights into Action
by James Robert Lay on June 10, 2024
In an industry where transformational change is necessary for organizations to thrive, leaders often find it challenging to effectively communicate and implement the insights and ideas they gain from conferences and events. This difficulty is fueled by the inherent fear of change and …
The Future of Banking: AI, Machine Learning, and Predictive Analytics
by James Robert Lay on June 3, 2024
The hype around artificial intelligence (AI) has reached a fever pitch, especially in the financial industry. With AI being a hot topic at conferences and among financial brand leaders, there is a growing concern about distinguishing between hype and actual, practical applications.
Leveraging AI: Exponential Growth Strategies for Financial Brands
by James Robert Lay on May 27, 2024
Change can be daunting. In the age of AI, the rapid pace of technological advancements can feel overwhelming, especially for marketing and sales leaders in financial brands. The challenge lies in understanding how to effectively use AI to unlock new growth opportunities while navigati …
From Secret Shopping to Strategy: Real-Time Learnings for Financial Brands
by James Robert Lay on May 6, 2024
Many financial brands struggle with losing loans and deposits due to not fully understanding the customer's online journey. This lack of insight into the real-time user experience often results in websites that fail to meet potential customers' needs, leading to poor conversion rates …