The Evolution of the CMO: Engineering Experiences in the Digital Age
by James Robert Lay on April 26, 2024
Despite recognizing the importance of communication, there's a growing disconnect between the traditional role of the CMO and the demands of the modern marketing landscape. Many marketing teams are losing sight of the deeper rationale driving their actions. While communication remains …
The Race, Rest, Pace, & Detox Formula for Exponential Growth
by James Robert Lay on April 8, 2024
In today's fast-paced and digitally-driven world, financial brand teams are finding it increasingly difficult to navigate exponential change without experiencing mental exhaustion and burnout. The constant demand to be plugged in 24/7 has created a culture where deep, meaningful work …
Mastering Influence: Redefining Marketing in the Digital Era
by James Robert Lay on April 3, 2024
Brief Summary of Episode #388
Inside User Testing: The Magic Number Revealed
by James Robert Lay on April 2, 2024
Brief Summary of Episode #387
Uncovering the Impact of Customer Lifetime Value for Financial Brands
by James Robert Lay on March 25, 2024
Brief Summary of Episode #385
Uncovering Digital Blind Spots with Website Secret Shopping Studies
by James Robert Lay on March 18, 2024
Brief Summary of Episode #383
Digital Exploration: Finding Hidden Gold with Website Secret Shopping
by James Robert Lay on March 12, 2024
Brief Summary of Episode #382
The 1994 Effect: How Age Shapes Digital Perception and Behavior
by James Robert Lay on March 5, 2024
Brief Summary of Episode #380
From Confusion to Clarity: Optimizing Digital Banking Applications
by James Robert Lay on February 13, 2024
Brief Summary of Episode #374
Beyond Budgeting: Achieving Balance Through Coaching (with Audrey Cannata)
by James Robert Lay on February 6, 2024
Brief Summary of Episode #372